• Brand Manager

    Robert Half The Creative Group (Miami, FL)


    Description

    This position is based out of our headquarters located in Miami, FL and requires travel to special events as needed (approximately 30%).

     

    Roles & Responsibilities

     

    Brand Strategy & Marketing Execution (60%)

     

    Lead the development and execution of brand strategies and go-to-market plans that excite consumers and energize sales teams

     

    Build and maintain a brand activity calendar, product release schedule, and manage budgets accordingly

     

    Drive product development from ideation to shelf — including positioning, packaging, timelines, storytelling, and cross-functional execution

     

    Business & Brand Performance (20%)

     

    Monitor and report on brand performance, financial KPIs, and consumer engagement metrics

     

    Manage brand P& Ls and collaborate with Sales, Supply Chain, and Business Intelligence on forecasting, ROI analysis, and demand planning

     

    Recommend budget revisions, resource allocation, and optimization strategies based on performance and business needs

     

    Promotional & Event Activation (10%)

     

    Execute marketing communications including digital campaigns, print, social, TV/radio, signage, event collateral, and point-of-sale materials

     

    Support and attend key industry events to maximize brand exposure and connect with core consumers

     

    Coordinate all brand presence at events including planning, setup, and live activation

     

    Consumer & Market Insights (10%)

     

    Stay on top of industry trends, consumer behaviors, and competitive activity

     

    Conduct regular market visits and leverage internal and external data sources (SAP, Power BI, etc.) to inform brand strategy

     

    Partner with other brand managers to share intelligence and uncover white space opportunities

     

    Skills & Abilities

     

    Ability to lead inter-departmental teams to achieve brand objectives

     

    Strategic thinking and analytical capability

     

    Ability to multitask and prioritize in a deadline-driven environment

     

    Ability to work in teams or on an individual basis

     

    Demonstrated ability to produce creative ideas and elicit creative ideas from others

     

    Understanding of the full marketing mix

     

    Ability to communicate effectively to all levels of staff

     

    Proficiency with Microsoft Office products, SAP, and data reporting software such as Power BI

     

    Knowledge of budget and financial reporting, providing analytics

     

    Strong strategic thinker with creative flair and business acumen

     

    Excellent communicator with experience influencing across departments

     

    Highly organized, deadline-driven, and comfortable working in fast-paced, entrepreneurial environments

     

    Proficiency in Microsoft Office, SAP, and data tools like Power BI

    Requirements

    3+ years of brand management or consumer product marketing experience

     

    Must be comfortable working in a smoking environment

     

    Experience in tobacco, spirits, luxury, or lifestyle categories preferred

     

    Spanish language proficiency a plus

    Requirements

    Brand Marketing

    Innovation starts with people.®

     

    Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

     

    Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

     

    All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

     

    • 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .