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Are you passionate about creating digital experiences that truly connect with users? UPMC Insurance Services Division is looking for a Product Manager who thrives at the intersection of strategy, creativity, and technology. In this role, you'll lead the charge in designing and launching innovative digital marketing products and web programs that support our public-facing digital properties and strategic campaigns.

You will collaborate with a dynamic mix of designers, developers, internal stakeholders, and leadership to bring ideas to life. If you're someone who loves turning vision into reality, aligning teams, and keeping the user front and center, this is the role for you.

What You'll Do:

+ Shape the Vision: Help define and communicate the product roadmap that drives our digital strategy forward.

+ Be the Connector: Work closely with internal teams and external partners to gather insights, share updates, and secure buy-in.

+ Drive Strategy: Participate in planning sessions to align digital initiatives with broader organizational goals.

+ Own the Backlog: Write clear, actionable user stories and prioritize work that delivers real value.

+ Lead Campaign Execution: Partner with campaign managers to ensure digital updates support strategic goals.

+ Enhance User Experience: Recommend smart enhancements and landing page strategies that meet business needs.

+ Collaborate Across Teams: From IT and Sales to Creative and Product, you'll help deliver requirements, mockups, and content plans.

+ Craft Compelling Content: Work with writers and designers to produce engaging, audience-focused digital content.

+ Analyze & Optimize: Contribute to campaign reporting and audience segmentation to refine performance.

+ Ensure Quality: Monitor platforms for issues and lead testing to ensure flawless user experiences.

+ Boost Visibility: Apply SEO best practices and collaborate with search experts to maximize reach.

+ Manage Projects Like a Pro: Juggle multiple priorities, meet deadlines, and stay within budget.

+ Be a Trusted Partner: Support colleagues and clients with professionalism, responsiveness, and a service-first mindset.

Why You'll Love It Here:

+ You'll make a real impact on how users engage with our insurance services online.

+ You'll work with smart, collaborative teams who value innovation and user-centered design.

+ You'll grow your skills in a fast-paced, mission-driven environment.

+ Ready to bring your digital product expertise to a team that values creativity, strategy, and user experience? We'd love to meet you.

+ B.S. degree in marketing, marketing technology, advertising, journalism, communications, web development, digital marketing, search marketing required and 3 years of experience in insurance or medical environment, or relevant product management experience OR Associates degree with 7 years of experience.

+ Three years experience producing or managing an online presence via web sites, social media, email or digital content management.

+ Familiarity with content management systems, website design principles, accessibility, and search engine optimization (SEO) best practices.

+ Experience with Microsoft Office/M365.

+ Excellent collaboration, multitasking, organizational, writing, grammar, and interpersonal skills.

+ Experience with specific tools such as Sitecore, Umbraco, Piwik Pro, and Siteimprove a plus. Willingness to learn new platforms.

+ Regulatory and product filing or equivalent experience.

+ Computer skills with proficiency in Microsoft Office including: Outlook, Word, Excel and Access as well as Internet Explorer.

+ Licensure, Certifications, and Clearances:

+ Act 34

UPMC is an Equal Opportunity Employer/Disability/Veteran