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Who is Taco Bell?

Taco Bell was born and raised in California and has been around since 1962. We went from selling everyone's favorite Crunchy Tacos on the West Coast to a global brand with 8,200+ restaurants, 350 franchise organizations, that serve 42+ million fans each week around the globe. We're not only the largest Mexican-inspired quick service brand (QSR) in the world, we're also part of the biggest restaurant group in the world: Yum! Brands .

Much of our fan love and authentic connection with our communities are rooted in being rebels with a cause. From ensuring we use high quality, sustainable ingredients to elevating restaurant technology in ways that hasn't been done before... we will continue to be inclusive, bold, challenge the status quo and push industry boundaries.

We're a company that celebrates and advocates for different, has bold self-expression, strives for a better future, and brings the fun while we're at it. We fuel our culture with real people who bring unique experiences. We inspire and enable our teams and the world to Live Más.

At Taco Bell, we're Cultural Rebels. Want to join in on the passion-fueled fun? Learn more about the career below.

About the Job:

As the Loyalty Marketing Manager, you will be responsible for leading the development and execution of marketing strategies that bring Taco Bell Rewards to life. This role sits at the intersection of brand, digital, and customer engagement - creating culturally relevant campaigns, unforgettable rewards experiences, and omni-channel marketing journeys that drive customer frequency and deepen loyalty. You'll be the go-to expert for loyalty campaign execution and integration across the Taco Bell brand calendar.

This role reports to the Head of Loyalty and is a key driver of one of Taco Bell's most critical business priorities.

The Day-to-Day:

+ Build and evolve the channel strategy for Taco Bell's loyalty marketing toolkit

+ Serve as the primary loyalty lead across brand and promotional initiatives, collaborating with cross-functional teams to integrate loyalty into the broader Taco Bell ecosystem

+ Lead the planning and execution, of key growth platforms such as Tuesday drops to deliver unique value add experiences for our best customers.

+ Drive promotional strategy - including Mass, Paid Media, Gamified promotions - with full calendar integration

+ Develop and champion omni-channel loyalty experiences, including journey mapping, touchpoint optimization, and E2E campaign strategy

+ Guide brand calendar planning and integration, ensuring loyalty aligns with major marketing campaigns and product launches

+ Create culturally resonant moments and activations within Taco Bell Rewards to build emotional connection with fans and drive brand love

Is this you?

+ Experience: 5-7 years of experience in digital marketing, CRM, loyalty, or brand management, ideally within QSR, retail, or consumer tech

+ Loyalty Mindset: You understand what drives consumer engagement and can translate that into compelling offers and experiences

+ Strategic and Creative: Able to see both the big picture and obsess over the tactical details; you balance data-driven decision-making with innovative thinking

+ Cross-Functional Collaborator: You know how to work with brand, creative, digital product, media, and tech teams to bring campaigns to life

+ Digital Fluency: You understand how digital ecosystems work across app, email, web, and paid media - and how to personalize them

+ Culture Connector: You're tapped into what's relevant, what's next, and what matters to our fans

+ Education: Bachelor's degree or equivalent work experience (MBA a plus)

Work-Hard, Play-Hard:

+ Hybrid work schedule (onsite expectation Tues, Wed, Thurs) and year-round flex day Friday

+ Onsite childcare through Bright Horizons

+ Onsite dining center and game room (yes, there is a Taco Bell inside the building)

+ Onsite dry cleaning, laundry services, carwash,

+ Onsite gym with fitness classes and personal trainer sessions

+ Up to 4 weeks of vacation per year plus holidays and time off for volunteering

+ Tuition reimbursement and education benefits

+ Generous parental leave for all new parents and adoption assistance program

+ 401(k) with a 6% matching contribution from Yum! Brands with immediate vesting

+ Comprehensive medical & dental including prescription drug benefits and 100% preventive care

+ Discounts, free food, swag and... honestly, too many good benefits to name

Salary Range: $134,500 to $158,300 annually + bonus eligibility + benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.

At Taco Bell, we Live M á s and invite you to do the same. Take a seat at our table. Bring your voice. Bring you, just as you are, a Cultural Rebel. We want you to be your best self!

Taco Bell is proud to be an equal opportunity employer and is committed to equity, inclusion, and belonging for all dimensions of diversity. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other protected characteristic.

Taco Bell is committed to working with and providing reasonable accommodation to applicants with disabilities or special needs.

US Job Seekers/Employees - Click here to view the "Know Your Rights" poster and supplement and the Pay Transparency Policy Statement.

Employment eligibility to work with Taco Bell in the U.S. is required as the company will not pursue visa sponsorship for this position.

California Residents: For more information about the categories of personal information we collect from you and how we use, sell, and share that information, please see our Privacy Notice for California Contractors and Privacy Notice for California Employees .