• Lead, FH Marketing

    Under Armour, Inc. (Baltimore, MD)


    Lead, FH Marketing

     

    Lead, FH Marketing

     

    Values & Innovation

     

    At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.

     

    Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do.

     

    Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.

     

    If you are a current Under Armour teammate, apply to this position on theInternal Career Site Here. (https://performancemanager8.successfactors.com/sf/careers/jobsearch?bplte\_company=ua&\_s.crb=aNMP8gWoYkBDFn%252bz2BldysgcgQHZpVs6tHzE9smSuXE%253d)

     

    Purpose of Role

     

    The Lead of Factory House Channel Marketing is responsible for driving the marketing strategy and execution for Under Armour’s Factory House (FH) business in North America. This teammate will serve as the primary channel marketer for FH, leading the creation and execution of integrated marketing plans, seasonal strategies, positioning, and activations that deliver revenue goals, elevate brand expression, and strengthen consumer connection in the value channel.

    Your Impact

    + Lead the development and execution of seasonal integrated marketing plans for Factory House, ensuring alignment to North America category priorities, global brand strategies, and channel business objectives.

    + Partner with channel merchandising to drive go-to-market strategies, retail briefs, and floorset planning, delivering clear commercial storytelling and prioritization from strategy through execution.

    + Collaborate with merchandising and visual merchandising to align on seasonal product strategies and own marketing briefing through execution across all FH doors.

    + Bring a planful and proactive approach to planning, communication, leadership reviews, and cross-functional alignment.

    + Lead seasonal hindsighting to capture insights and drive continuous improvement.

    + Own and manage the Factory House marketing budget, including annual planning, in-season management, and investment prioritization to deliver revenue and margin targets.

    + Deliver performance insights that connect to budget effectiveness and translate into clear actions optimizing revenue, brand perception, and consumer engagement.

    + Manage in-season marketing execution including floorsets, promotional campaigns, mall marketing, cultural and sport moments, new store openings (NSOs), pop-ups, special projects.

    + Own marketing strategy and execution for new stores, pop-ups, and testing initiatives across the Factory House fleet, ensuring learnings are captured and scaled where relevant.

    + Bring an opportunistic and curious mindset to problem-solving and tackling business challenges.

    + Manage and develop a Factory House in-store marketing professional, providing clear direction, coaching, and growth opportunities.

    + Other duties may be assigned.

    Qualifications

    + Collaborative, solutions focused, organized, detailed, deadline focused, helpful and resilient as our ways or working are ever-changing due to business and consumer demands

    + Consumer Orientation - Able to think consumer-first and support relevant strategies that drive preference and loyalty for UA

    + Problem Solving - Identifies and proposes solutions in a timely manner; Works well in group problem solving situations

    + High Initiative - High level of curiosity and inventive thinking to differentiate our Brand

    + This role has a direct report and the teammate in this role will be expected to build that talent, effectively coach and delegate and also operate as a leader of their peers through influence and modeling successful leadership behaviors.

    Workplace Location

    + **Location:** This individual must reside within commuting distance from our Baltimore HQ office.

    + **Work Schedule:** This role follows a hybrid work schedule, requiring 4 days in-office per week.

    + **Travel:** Minimal

    + **Licenses/Certifications:** N/A

    Relocation

    + No relocation provided

     

    Base Compensation

     

    $107,442.44 - $147,733.36 USD

     

    Most new hires fall within this range and have the opportunity to earn more over time. Initial placement within the salary range, however, is based on an individual's relevant knowledge, skills and experience for the position. UA is committed to helping our teammates succeed and advance in their careers. Base salary is only one component of our competitive Total Rewards package.

    Benefits & Perks

    + Paid "UA Give Back" Volunteer Days: Work alongside your team to support initiatives in your local community

    + Under Armour Merchandise Discounts

    + Competitive 401(k) plan matching

    + Maternity and Parental Leave for eligible and FMLA-eligible teammates

    + Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being

     

    Our Commitment to Equal Opportunity

     

    At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion or belief, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, family or paternal status and any other characteristic protected by applicable law. Under Armour seeks to recruit, develop and retain the most talented people representing a wide variety of backgrounds and perspectives. If a reasonable accommodation is needed to participate in the job application or interview process, please contact our Human Resources team via [email protected].

     

    Requisition ID: 162676

    Location:

    Baltimore, MD, US, 21230

     

    Business Unit: Corporate

     

    Region: North America

     

    Employee Class: Full Time

     

    Employment Type: Salaried

     

    Learn more about our Benefits here