• Senior Growth Marketing Manager

    Robert Half The Creative Group (Boston, MA)


    Description

    Senior Growth Marketing Manager with 5+ years of proven experience in a SaaS company needed for a full-time, fully onsite position with our client in Boston. Must be able to work fully onsite in Boston. Must have experience developing and driving top-of-funnel demand gen marketing programs. Salary is 150-180K + equity.

     

    The Senior Growth Marketing Manager will focus on developing and executing data-driven strategies to acquire new customers, drive adoption through partner channels, build brand awareness, and enhance customer engagement. The candidate will leverage cutting-edge AI tools to rapidly iterate, optimize campaigns, and make informed decisions.

    Key Responsibilities:

    + Marketing Strategy: Develop integrated marketing plans across channels, including content marketing, digital campaigns, social media, email, events, and trade shows.

    + Partner Marketing: Create targeted content and campaigns to drive growth through partner channels, supporting partner communication and enablement.

    + Content Marketing: Execute content strategies, including blog posts, videos, webinars, and infographics, to engage and attract customers directly and through partners.

    + Brand Building: Maintain a consistent brand voice and visual identity across all marketing initiatives.

    + Digital Marketing: Launch and optimize campaigns (SEO/SEM, paid social, display ads) to increase conversions.

    + Email Marketing: Design and manage campaigns to nurture leads, engage customers, and drive growth.

    + Data Analysis: Track, analyze, and report on campaign performance, optimizing strategies to hit KPIs.

    + MarTech Operations: Build and manage marketing tools and CRM platforms, ensuring efficiency and scalability.

    Requirements

    + 5+ years of marketing experience in a technology SaaS startup environment.

    + Proven expertise in partnership-focused strategies and campaign execution.

    + Experience managing outsourced resources and leveraging AI tools for marketing development.

    + Proficiency in digital marketing, SEO/SEM, social media, content creation, and email campaigns.

    + Familiarity with HubSpot and other marketing automation/CRM tools.

    + Strong analytical, communication, and organizational skills.

    + Ability to thrive in fast-paced environments with a proactive, detail-oriented approach.

     

    Innovation starts with people.®

     

    Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

     

    Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

     

    All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

     

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