• Marketing Mix Modeling Analyst

    Robert Half The Creative Group (Plano, TX)


    Description

    Marketing Mix Modeling Analyst

     

    Duration: 3+ months (Contract, Full-Time – 40 hours/week)

     

    We’re seeking a Marketing Mix Modeling Analyst with deep media strategy experience and a talent for translating complex data into clear, actionable insights. This full-time contract role follows a hybrid schedule, with on-site work in Plano, TX. The ideal candidate will be a confident communicator who thrives in cross-functional environments and can effectively engage senior stakeholders.

    Key Responsibilities:

    + Interpret vendor-led MMM outputs and translate findings into actionable business insights

    + Lead scenario planning and support budgeting conversations

    + Collaborate cross-functionally with strategy, media, sponsorships, and events teams

    + Build and manage dashboards using BI tools (e.g., Tableau, Power BI)

    + Present insights clearly to senior stakeholders to guide marketing decisions

    Requirements

    Top 3 Must-Haves:

    + Proven experience in media strategy and marketing mix modeling

    + Exceptional communication and stakeholder management skills

    + Ability to translate complex data into digestible, business-relevant insights

    Preferred Experience:

    + Background in marketing analytics or media planning

    + Familiarity with vendor-led MMM methodologies

    + Experience supporting budgeting and forecasting processes

    Skills & Tools:

    + Proficiency in BI tools like Tableau and Power BI

    + Strong storytelling and presentation skills

    + Comfort working in fast-paced, cross-functional environments

    + Experience with project management tools (e.g., Basecamp or similar)

     

    Your ability to connect data with strategy will be key in driving smarter marketing decisions. If you're a strategic thinker with a passion for analytics and communication, we’d love to hear from you!

     

    Innovation starts with people.®

     

    Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

     

    Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

     

    All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

     

    • 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .