• Social Media Coordinator

    Crouse Hospital (Syracuse, NY)


    Since 1887, Crouse Health has been a leading healthcare provider located in Central New York. We’ve combined a family-friendly culture with a passion to provide the best care, which creates an environment where both patients and team members feel valued.

     

    Crouse’s Communications team is hiring a Full Time Social Media Coordinator.

     

    Pay Range: $58,000.00-$60,000.00/annual

     

    Schedule: Monday-Friday, 8:00am-4:30pm

    Social Media Coordinator Position Responsibilities:

    + Develop and implement a comprehensive social media strategy aligned with overall marketing and business objectives.

    + Create, edit, and publish daily content, including text, images, and videos, tailored to specific social media platforms.

    + Plan and execute social media campaigns, including contests and giveaways, to increase engagement and reach.

    + Monitor social media metrics, such as engagement rates and follower growth, to evaluate the success of strategies and provide regular reports to leadership.

    + Research and identify new trends, platforms, and communication methods to enhance social media efforts.

    + Develop long-term strategies and set measurable goals.

    + Conduct interviews, draft articles and take photos for internal and external communication pieces.

    + Draft and send news releases.

    + Assist with special events within and outside the hospital; coordinating with Employee Engagement, Community Engagement, etc. as needed

    + Assist with content on the Crouse Insider (intranet) and crouse.org

    + Assist with preparation of and participation in employee activity events

    + Assist with mailings and the distribution of communications pieces

    + Update media list and collect news clips

    + Assumes other duties as assigned by leadership .

    Social Media Coordinator Position Requirements:

    + Bachelor's Degree in Communications or related field.

    + Minimum of 3-5 years in broad-based marketing, communications and/or PR role.

    + Previous experience in website content management system use, social media use, tracking and data analysis.

    + Excellent written, verbal communications and computer skills

    + professional demeanor; organized; ability to work independently on assignments and juggle multiple projects

    + 40 hours/week; some evening and weekends may be required for special events/community activities.

    + Experience with WordPress, Canva, Constant Contact and other platforms a plus.

     

    Benefits Overview

     

    + Medical, Dental, Vision, FSA, and 401K.

    + Company paid life insurance.

    + Tuition Assistance and Workforce Development Opportunities.

    + Crouse Health Employee Assistance Program.

    + Employee discounts on any Inpatient or Outpatient service, hospital cafeteria and pharmacy, and certain retailers.

    + YMCA Subsidy program.