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Position Information

Posting NumberSRGV8514

Working TitleDIGITAL ENGAGEMENT COORDINATOR

Number of Vacancies1

LocationEdinburg, Texas

DepartmentUniversity Marketing and Communications

FTE1.0

FLSAExempt

Scope of Job

Responsible for planning, creating and executing paid and organic social media campaigns, discovering and creating relevant content, and helping implement and sustain the university’s online, social media, and other digital marketing initiatives.

Description of Duties

• Responsible for content development, creation and execution of strategic social media campaigns and digital marketing efforts to support assigned goals.

• Assists with all tasks related to specific digital marketing campaigns, including brainstorming, preparation, development, audience segmentation, maintenance of flowcharts, monthly budgets, delivery caps, and supporting metrics to guide optimization for future campaigns.

• Serves as department liaison and project coordinator for digital projects meeting strategic communication and marketing goals as determined by the supervisor.

• Attends relevant client meetings and workshops as needed to stay up-to-date with client-specific goals and needs.

• Operates assigned social media channels (Facebook, Twitter, Snapchat, Instagram, etc.) on an ongoing/daily basis and proactively responds to direct messages and comments keeping in line with the university’s best practices.

• Manages all assigned search/keyword and display/banner ad campaigns from inception to completion, including defining target audiences, writing copy, working with graphic designers, monitoring budgets, and following up with clients regarding results.

• Coordinates all assigned projects related to Search Engine Optimization ( SEO ) and Search Engine Marketing ( SEM ).

• Identifies opportunities to engage digitally with the target audience and seeks ways to integrate social media content in traditional marketing materials and makes recommendations for improvement.

• Assists with reporting, collecting data, performance analysis and generating reports related to digital marketing campaigns.

• Performs other duties as assigned.

Supervision Received

General supervision from assigned supervisor.

Supervision Given

Direct supervision of assigned staff.

Required Education

• Bachelor’s degree in business, marketing, communications, english, psychology or another closely related field from an accredited university or

• Bachelor’s degree in an unrelated field and three (3) years of the required experience

Preferred Education

None

Licenses/Certifications

Preferred: industry specific certifications (Google Advanced Display Ads, Google Advanced Search Ads, Facebook Blueprint)

Required Experience

Two (2) years of related experience in communications, digital marketing/social media and/or marketing.

Preferred Experience

None

Equipment

Use of standard office equipment. Strong knowledge of digital media and online communications (Facebook, Twitter, Snapchat, Instagram). Basic graphic design, HTML , and video editing skills. Working knowledge of web analytics (Google Analytics, Facebook Ads reporting, Twitter Analytics, etc.) Proficient in Microsoft Office (Word, Excel, PowerPoint) and/or Google’s suite (Docs, Sheets, Slides). Some digital ad buying experience.

Working Conditions

Needs to be able to successfully perform all required duties. Office Environment; some travel and weekend work is required.

Exerting up to 10 pounds of force occasionally, and/or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects, including the human body.

Other

Exceptional planning and organizational skills. Excellent customer service skills. Ability to work independently and contribute to team projects. Ability to handle multiple projects in a busy office environment. Strong interest in emerging technologies. Experience in higher education marketing or student recruitment is a plus.

Physical Capabilities

N/A

Employment CategoryFull-Time

Minimum SalaryCommensurate with Experience

Posted SalaryCommensurate with Experience

Position Available Date09/09/2025

Grant Funded PositionNo

If Yes, Provide Grant Expiration Date

Posting Detail Information

EEO Statement

It is the policy of The University of Texas Rio Grande Valley to promote and ensure equal employment opportunities for all individuals without regard to race, color, national origin, sex, age, religion, disability, sexual orientation, gender identity or expression, genetic information or protected veteran status. In accordance with the requirements of Title VII of the Civil Rights Act of 1964, the Title IX of the Education Amendments of 1972, Section 504 of the Rehabilitation Act of 1973, and the Americans with Disabilities Act of 1990, as amended, our University is committed to comply with all government requirements and ensures non-discrimination in its education programs and activities, including employment. We encourage women, minorities and differently abled persons to apply for employment positions of interest.

Special Instructions to Applicants

Dear Applicant,

Human Resources will not be held responsible for redacting any confidential information from the documents you attach with your application. The confidential information includes the following:

Date of Birth

Gender

*Ethnicity/Race

Please make sure that you omit this information prior to submission. We are advising that Human Resources will be forwarding your application to the department as per your submission. The University of Texas Rio Grande Valley reserves the right to discontinue accepting applications prior to the stated close date of this position, after meeting the posting requirement of three (3) calendar days.

If you have any questions, please visit our Careers site at https://careers.utrgv.edu for detailed contact information.

Additional Information

UTRGV is a distributed location institution and working location is subject to change based on need.

All UTRGV employees are required to have a criminal background check ( CBC ). Incomplete applications will not be considered.

Substitutions to the above requirements must have prior approval from the VP of HR & Regulatory Affairs.

Quick Linkhttps://careers.utrgv.edu/postings/48522

Posting Supplemental Questions

Required fields are indicated with an asterisk (*).

+ * Are you a current UTRGV employee?

+ Yes

+ No

+ * Are you now, or previously, employed by The University of Texas System or any of its institutions?

+ Yes - I currently am employed by the UT System or its institutions

+ Yes - I have previously been employed by the UT System or its institutions

+ No - I have never been employed by the UT System or its institutions

+ * Please select your highest level of completed education.

+ 6th grade education

+ 10th grade education

+ High School Diploma or GED

+ Associates Degree, Technical, or Trade School Degree/Certification or 60 Hours of College Hours

+ Bachelors Degree from an accredited university

+ Masters Degree from an accredited university

+ Ph. D. or other terminal degree from an accredited university

+ None of the above

+ * Please provide the field of study for your education:

(Open Ended Question)

+ * Please indicate the number of years of work experience you have directly related to the position in which you are applying for:

+ Less than 1 year

+ 1 year

+ 2 years

+ 3 years

+ 4 years

+ 5 years

+ 6 years

+ 7 years

+ 8 years

+ 9 years

+ 10 years

+ Over 10 years

+ * Do you meet the minimum requirements for this position?

+ Yes

+ No

Applicant Documents

Required Documents

+ Resume

Optional Documents

+ Cover Letter/Letter of Application

+ Curriculum Vitae

+ Unofficial Transcripts

+ Reference Letter 1

+ Reference Letter 2

+ Reference Letter 3

+ Certifications and Licenses

+ Training Certificates

+ Other Document

+ List of 3 References

+ Unofficial Transcripts 2

+ Unofficial Transcripts 3

+ Letter of Interest

+ Unofficial Graduate Transcripts

+ Additional Document