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Description We are looking for a dedicated Paid Social Manager to oversee and optimize our social advertising initiatives. This role requires a blend of creative insight and analytical expertise to drive impactful campaigns that resonate with our audience. Based in New York, New York, you will play a key part in shaping our advertising strategy and maintaining our competitive edge.

Responsibilities:

• Develop and implement comprehensive paid social strategies, covering all aspects from planning to execution and performance analysis.

• Design and execute a testing roadmap to enhance channel performance, scalability, and overall effectiveness.

• Partner with the creative team and external collaborators to produce high-performing advertisements that align with customer preferences and insights.

• Monitor and manage campaigns to ensure optimal results, maintaining channel integrity and applying key learnings to future efforts.

• Research and adopt emerging trends in the industry, introducing innovative approaches to keep campaigns fresh and competitive.

• Analyze campaign performance using tools like Google Analytics, creating detailed reports to guide decision-making.

• Maintain a consistent focus on improving ROI by identifying and implementing strategies for efficiency.

• Collaborate with cross-functional teams to align advertising efforts with broader company goals. Requirements • Minimum of 3 years of experience in paid social media management or a related field.

• Proficiency in managing paid media campaigns across platforms such as Facebook, Instagram, and others.

• Advanced knowledge of Google Analytics and other performance tracking tools.

• Strong analytical skills with the ability to translate data into actionable insights.

• Demonstrated experience in developing and executing testing strategies to optimize campaign performance.

• Ability to work collaboratively with creative teams to produce engaging and effective content.

• Familiarity with the latest trends and innovations in social media advertising.

• Excellent organizational and communication skills to manage multiple projects effectively. Innovation starts with people.®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

• 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .