• Small And Medium Business Marketing Manager

    Meta (Chicago, IL)


    Summary:

    More than 10 million small business advertisers use Meta technologies to connect with customers. In this role on our Global Scaled Business Marketing team, you will play a key part educating, empowering, and driving demand across our small and medium business customers. We are looking for a marketing professional to lead the strategy and execution of scaled marketing content for our small business audience.You will be responsible for developing marketing materials that help businesses adopt and successfully use the right solutions to grow their business. Your content will be served across digital experiences, like email, ads, video, web, in-product, and more.

    Required Skills:

    Small And Medium Business Marketing Manager Responsibilities:

    1. Planning, executing, and scaling marketing campaigns to drive program demand and adoption of Meta best practices among target audiences

    2. Create and optimize content for scaled marketing efforts that drive awareness, consideration, and customer conversion across channels (emails, ads, web pages, videos, etc.)

    3. Evaluate audience and product insights to craft compelling go-to-market initiatives across scaled channels

    4. Build partnerships with multiple internal teams including channel marketing, sales, data science, and analytics teams to develop strategies that increase the efficiency and effectiveness of marketing campaigns

    5. Identify effective marketing strategies and customer journeys based on specific acquisition, adoption or retention goals

    6. Partner with growth marketing and product marketing teams to identify, prioritize and develop consistent positioning and messaging

    7. Design and implement test plans to measure the effectiveness of marketing campaigns and AI initiatives, providing insights to inform future optimization

    8. Work with copywriters, designers and web developers to build marketing content

    9. Measure campaign initiatives and understand what makes content successful to iterate on those learnings

    Minimum Qualifications:

    Minimum Qualifications:

    10. 5+ years of experience within demand generation or growth marketing, content and digital marketing, brand management, partner marketing, content strategy or a related field

    11. Experience with online advertising industry and/or small and medium businesses

    12. Experience with developing and implementing content best practices across channels

    13. Experience creating content for paid online media

    14. Experience copywriting for different online mediums

    15. Experience working in a highly cross-functional, global organization

    Preferred Qualifications:

    Preferred Qualifications:

    16. BA/BS degree

    17. Experience with advertising goals, challenges and needs

    18. Experience thinking strategically through complex marketing projects, and translating complex concepts into easy to understand ideas

    19. Analytical and problem-solving experience, and experience adapting marketing materials based on data and insights

    20. Project management and communication experience

    21. Experience using Meta Business products (advertising objectives and ad types, mobile-friendly creative, Meta Pixel, etc.)

    22. Experience with lifecycle marketing, including acquiring new customers, retaining or upselling existing customers, and driving key actions through marketing collateral

    Public Compensation:

    $96,000/year to $143,000/year + bonus + equity + benefits

    **Industry:** Internet

    Equal Opportunity:

    Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

     

    Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at [email protected].