"Alerted.org

The Brand Manager is responsible for driving brand preference and delivering market and share growth. The Brand Manager defines and delivers an integrated brand and marketing plan in collaboration with other marketing team members and cross-functional partners. The Brand Manger develops productive relationships with the sales organization, regional managers, key opinion leaders, and other physicians to fully understand product performance and customer needs.

What you will do:

+ Defines and executes downstream brand and marketing strategy to achieve divisional revenue goals within allocated budget.

+ Develops brand strategies and value propositions that create consumer engagement and loyalty.

+ Provides advice and counsel to senior business leaders about strategic opportunities to grow brands and financial results.

+ Monitors sales and marketing trends and makes recommendations for enhancing market penetration and share growth.

+ Leads cross-functional launch teams to successfully introduce new products into the market, developing innovative marketing plans including positioning and messaging, segmentation, pricing, account targeting, promotion, and field and customer education.

+ Collaborates with customers, marketing intelligence and third-party sources to monitor, understand and respond to competitive product performance, branding, messaging, and tactics.

+ Cultivates key customer relationships, working productively with physicians and the field sales organization to gain market insight, improve clinical practice, implement programs, and drive product preference and market growth.

+ Works strategically with sales force to create demand, enable sales, increase awareness and drive market share for assigned product responsibilities.

+ Partners with finance and upstream marketing partners to monitor and manage pricing to achieve divisional revenue goals within allocated budget.

+ Partners with the convention team to set convention strategy and effectively leverage conferences within an integrated marketing plan.

+ Partners with Medical Education Coordinator to deliver value-based continuing education to HCPs.

+ Partners with Health Care Solutions team to determine optimal GPO / IDNs relationship and strategy.

+ Networks closely with other Brand Managers to develop overall strategies to drive growth/market share of entire business unit product portfolio

+ Analyzes market to derive which activities are relevant and launch appropriate promotions to achieve set goals.

What you need (Required):

+ Bachelors degree required

+ 8+ years experience required

+ Medical Device Experience required

+ Intermediate to advanced understanding of business strategy, marketing brand and business plans, product launch strategy and support, marketing and sales execution and sales support preferred.

+ Must be an excellent communicator and able to present to large audiences

What you need (Prefered):

+ Sales or marketing experience in healthcare IT or software

Health benefits include: Medical and prescription drug insurance, dental insurance, vision insurance, critical illness insurance, accident insurance, hospital indemnity insurance, personalized healthcare support, wellbeing program and tobacco cessation program. Financial benefits include: Health Savings Account (HSA), Flexible Spending Accounts (FSAs), 401(k) plan, Employee Stock Purchase Plan (ESPP), basic life and AD&D insurance, and short-term disability insurance. Stryker offers innovative products and services in MedSurg, Neurotechnology, Orthopaedics and Spine that help improve patient and healthcare outcomes. Alongside its customers around the world, Stryker impacts more than 150 million patients annually. Depending on customer requirements employees and new hires in sales and field roles that require access to customer accounts as a function of the job may be required to obtain various vaccinations as an essential function of their role.

Stryker Corporation is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, or protected veteran status. Stryker is an EO employer – M/F/Veteran/Disability.