• Advertising Manager

    Hendrick Automotive Company (Charlotte, NC)


    Hendrick Automotive Group

     

    Hendrick Automotive Group is seeking a passionate, creative, and detail-oriented Advertising Manager to join our growing marketing team. This role will directly support the Director of Advertising and play a key role in executing creative campaigns, managing media processes, and maintaining brand excellence across our dealership group.

     

    Supervisory Responsibilities: This position has no direct supervisory responsibilities.

    Key Responsibilities:

    + Brand Management:

    + Champion brand integrity and compliance across all creative assets, ensuring consistency in voice, visuals, and messaging. Ensure creative excellence and brand consistency across all marketing deliverables with high standards and a keen eye for detail.

    + Work alongside social media, video, and creative teams to ensure alignment across campaigns, brand messaging, and overall marketing efforts.

    + Campaign Management:

    + Manage monthly market campaigns/sales events pertaining to creative production and trafficking, copy point distribution with timely delivery to all relevant media partners.

    + Collaborate with our traditional media buying agency to support strategic media buys across markets.

    + Store Support:

    + Serve as the key liaison between production agencies and Senior Advertising Managers (SAMs) for monthly video production and related assets.

    + Work closely with SAMs to coordinate local media buys, sponsorships, and creative needs.

    + Collaborate with the admin team to ensure timely processing of invoices and accurate expense allocation.

    + Support the Director of Advertising in executing overall branding, media, content, and creative strategy initiatives.

    + Assist with high-priority, executive-led projects, requiring a high level of professionalism, attention to detail, and strong time and project management skills.

    + Stay current with emerging technologies, creative trends, and new tools that can enhance our brand presence and improve operational efficiency.

    Qualifications:

    + 5+ years of experience in marketing, advertising, or media—preferably in an automotive, retail, or agency setting.

    + Strong organizational and project management skills, with the ability to juggle multiple projects across teams and vendors.

    + Excellent communication skills, both verbal and written, with a collaborative mindset.

    + Experience working with external agencies, media buyers, and internal stakeholders.

    + Passion for brand development, storytelling, and creative excellence.

    + Ability to think both creatively and strategically

    + Bachelor’s degree in Marketing, Advertising, Communications, or a related field preferred.

     

    Hendrick is an Equal Opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. For more information regarding the EEOC, please visit https://www.eeoc.gov/sites/default/files/2023-06/22-088\_EEOC\_KnowYourRights6.12ScreenRdr.pdf.