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COMMUNICATIONS OFFICER

CORPORATE COMMUNICATIONS DEPARTMENT

FIRSTBANK PR

Our Company

At FirstBank PR, we strive to be a trusted advisor to our clients and our employees are the ones that ensure we deliver on our promise of excellence in personalized customer service. Our more than 3,100 employees in Puerto Rico, the Virgin Islands and Florida share a passion for excellent customer service. We are proud of our team because they are continuously surpassing our client’s expectations.

Do you have a passion for helping customers, building relationships, and delivering extraordinary, personalized customer service? If your answer is yes, FirstBank is the number one place for you.

A Brief Overview

The Corporate Communications Officer supports the Communications Manager by leading the development and execution of various organizational communication initiatives and programs. This includes devising strategic approaches and producing explicit, impactful content in both Spanish and English to ensure alignment with the organization's goals. The Officer also plays a critical role in strengthening the Corporation's external communications capabilities, enhancing engagement with diverse stakeholders, promoting FirstBank's business priorities, social impact, and ESG initiatives, and elevating its corporate reputation.

In this role, you will collaborate closely with various departments to gain a deep understanding of business dynamics and product offerings. This will enable you to identify and communicate the most relevant and strategic information to internal and external audiences.

What You’ll Need to Succeed

+ Prepares and executes comprehensive communications plans; assists the Communications Manager in developing and delivering an evolving communications strategy, including, but not limited to, proactive and reactive communications.

+ Creates and implements public relations initiatives to support the Corporate Strategic Plan in alignment with marketing and institutional efforts. This includes organizing and supporting external events such as press conferences, product launches, branch openings, stockholders' meetings, client events (social and educational), and community engagements to enhance visibility and brand positioning.

+ Conceptualizes and implements well-written communications strategies in Spanish and English. Promotes adherence to standards for effective communication—ensuring clarity, completeness, and timeliness. Edits and rewrites content such as press releases and talking points to improve clarity and readability. Proofreads and corrects grammar, spelling, and punctuation in all communications. Translates creative direction and technical information into persuasive, audience-appropriate copy in both languages.

+ Develops and executes communication strategies to strengthen stakeholder engagement through digital channels. Leverages tools such as email campaigns, social media, virtual events, and online platforms to foster transparent, timely, and meaningful interactions. Tailors messaging to diverse stakeholder groups—including clients, investors, employees, and community partners—ensuring alignment with corporate values and strategic objectives.

+ Maintains excellent media relations to maximize favorable news coverage. Identifies compelling news angles and uses creativity to promote awareness of the bank and its products and services.

+ Ensures all external communications comply with applicable banking regulations, disclosure requirements, and brand standards.

+ Monitors media, government, and the business community to identify possible issues affecting the Bank's reputation. Analyzes findings to assess potential risks and opportunities, and promptly escalates relevant insights to senior leadership and the Communications Manager

+ Ensures all owned content across channels is accurate, relevant, and up to date.

+ Leads editorial meetings with the Communications and Marketing writing teams to discuss stories, generate ideas for internal channels, share best practices, and establish communications calendars.

+ Actively participates in corporate committees to ensure that key messages impacting employees are communicated clearly and on time.

+ Manages assigned budget, establishes measurable objectives, and constantly monitors results to adjust plans when necessary.

+ Tracks and reports on the performance of communication efforts using data, insights, and KPIs to inform future strategies and continuous improvement. This includes monitoring ROI from sponsorship investments and maintaining reporting frameworks to evaluate impact.

+ Supports the Communications Manager in the planning, coordinating, and executing special projects and high-profile events, including corporate announcements, executive communications, internal campaigns, and stakeholder engagements. Collaborates cross-functionally to ensure messaging consistency, logistical efficiency, and strategic alignment with organizational goals. Provides hands-on support with content development, vendor coordination, media outreach, and post-event evaluations to maximize visibility and impact.

+ Contributes to executive visibility by identifying strategic opportunities for thought leadership, public speaking, and media engagement. Prepares and supports executive communications by drafting speeches, statements, and presentations for senior leaders, ensuring consistency with corporate messaging, tone, and strategic priorities.

+ Strengthens stakeholder engagement through tailored messaging and prepares executives for media interactions with briefing documents, Q&A prep, and aligned communications.

+ Identify and manage sponsor-level relationships with strategically selected external associations. This includes overseeing participation in sponsored events – physical presence, speaking engagements, content integration, lead identification, and follow-up.

+ Coordinate with external agencies, consultants, and vendors, such as graphic designers, photographers, and printers, to support communication projects and initiatives.

+ Ensures consistency between internal and external communications to reinforce corporate messaging and employee engagement.

+ Supports the Communications Manager in preparing and executing crisis communication plans to ensure timely, accurate, and transparent messaging during reputational or operational incidents.

+ Respond to inquiries, requests, and feedback from stakeholders, including employees, customers, partners, and the public, providing timely and accurate information and managing issues or crises as needed

Competencies

• Ethics:Treats people with respect and upholds organizational values. Committed to exceeding expectations by thinking proactively and creatively, expecting excellence, and maintaining high ethics.

• Customer service:Manages difficult or emotional customer situations and responds promptly to customer needs.

• Strategy:Demonstrates the ability to align communication strategies with business goals. Understands the organization's strategic priorities and tailors messaging to support them.

• Team Work:Team player and leader, as required. Contributes to building a positive team spirit.

• Quality:Demonstrates accuracy, attention to detail, and thoroughness, and looks for ways to improve and promote quality.

• Proactivity:Works with consultative direction vs. direct supervision to achieve long-range goals and objectives.

• Volume to be managed:Ability to work under pressure and meet tight deadlines, including after regular business hours on an as-needed basis.

• Time Management:Project management competencies are a must, as well as strong organization and time-management skills.

• Writing:Outstanding written and oral communication skills in both English and Spanish. Preferably with a portfolio of writing samples, demonstrating creativity and persuasion skills. Experience proofreading and editing content in Spanish and English, including proven experience as a copywriter or in a related role.

• Event Management:Must have excellent coordination skills in event planning and mass communication efforts.

• Computer:Computer literate in Microsoft Word, Excel, and PowerPoint, preferably with knowledge in SharePoint.

• Excellent interpersonal skills:Builds and maintains strong relationships with internal and external stakeholders. Adapts communication style to different audiences to foster trust and engagement.

• Crisis Communications:Effectively manages media relationships and demonstrates sound judgment in handling sensitive or high-stakes communications. Able to respond quickly and appropriately in crisis situations.

• Basic Social Media Literacy:Understands how to leverage digital platforms and social media to amplify messaging, engage audiences, and measure impact.

• Strong storytelling ability, with the creativity and imagination to translate complex concepts and information into engaging narratives and content.

What You’ll Need

+ Bachelor’s degree in Communications, Public Relations, Marketing, Journalism, or a related field — or an equivalent combination of education and experience required to perform the role effectively.

+ 3–5 years of proven experience in corporate communications or public relations, with a demonstrated track record in developing and executing successful communication strategies and campaigns.

+ Minimum of 3 years of writing and editorial experience.

+ At least 2 years of hands-on experience in media relations, including pitching stories, drafting press releases, and media monitoring. Established network of media contacts is a plus.

+ Exceptional written and verbal communication skills in both English and Spanish.

EQUAL EMPLOYMENT OPPORTUNITY EMPLOYER