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Work where**every moment**matters. Every day, more than 40,000 Hartford HealthCare colleagues come to work with one thing in common: Pride in what we do, knowing every moment matters here. We invite you to become part of Connecticut’s most comprehensive healthcare network.*__**__* The Social Media Specialist is an integral member of the content strategy team and will help elevate the Hartford HealthCare brand across the digital landscape. The Social Media Specialist is responsible for crafting engaging, consumer-centric content for the Hartford HealthCare brand channels; including Instagram, Facebook, LinkedIn, TikTok, X, Threads and YouTube. This role will manage the social media publishing calendar and community reputation. Additionally, this position is responsible for developing plans for organic marketing efforts, staying on top of social media trends, and reporting on campaign performance and analytics. This individual must have exceptional written and verbal communication skills with a strong attention to detail. They will have a passion for learning and growing in the ever-changing world of social media. The ideal candidate is highly motivated, creative, and intentional in crafting content that reflects HHC’s brand voice and strategic goals. *Key areas of responsibility* * Works collaboratively with content strategy, marketing and other departments to generate consumer-centric social media content; ensures assets are optimized for social * Manages the social media publishing calendar for the HHC brand channels; including drafting copy, scheduling and publishing posts using Sprout Social and other project management platforms * Manages incoming comments and messages; engages with followers and communicates with HHC colleagues to answer questions and create a positive experience for our community * Travels across the system as needed to attend special events and collect content for social media * Identifies social media trends and best practices across the industry and creative content leaders; shares new trends and ideas with content strategy team * Provides assistance and strategic guidance to internal stakeholders * Develops ideas and plans for social media campaigns, aligning with goals and messaging of the content and marketing teams and various business units * Analyzes performance of campaigns and content and optimizes strategy based on findings * Participates in planning and brainstorm meetings with content strategy and marketing **Education** * Bachelor’s degree in marketing, advertising, public relations, digital media or related field **Minimum Experience:** * 1-3 years of relevant experience in social media, public relations or content marketing * Collaboration with internal and external stakeholders for content planning * Managing a social media calendar and writing post copy for a brand * Coordination of interviews and video shoots for content production * Knowledge of social media measurement, publishing and listening platforms, such as Sprout Social or Meltwater *Preferred Experience:* * Shooting and/or editing visual content optimized for social media * Working with a creative team or ad agency * Managing social media comments and community engagement for a brand * Writing talking points and scripts for interviews * Knowledge of the Adobe Creative Suite, including Photoshop and Premiere * Proficient in graphic design, demonstrated by a digital portfolio * Experience with healthcare or regulated industries We take great care of careers.*__* With locations around the state, Hartford HealthCare offers exciting opportunities for career development and growth. Here, you are part of an organization on the cutting edge – helping to bring new technologies, breakthrough treatments and community education to countless men, women and children. We know that a thriving organization starts with thriving employees-- we provide a competitive benefits program designed to ensure work/life balance. Every moment matters. And this is *your moment.* **Job:** **Marketing and Business Development* **Organization:** **Hartford HealthCare Corp.* **Title:** *Social Media Specialist* **Location:** *Connecticut-Hartford-100 Pearl Street Hartford (10484)* **Requisition ID:** *25162516*