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The Role

Guided by the global brand strategy, this role leads the end-to-end delivery and performance of IHG’s Luxury & Lifestyle brands in the Americas (Kimpton, InterContinental, Vignette, and Regent). It translates global vision into regionally relevant strategies and ensures execution at the hotel level by embedding brand standards, safeguarding delivery, and engaging senior stakeholders across ownership, operations, and hotel leadership.

The role drives net system size growth, brand differentiation, and guest journey excellence by localizing global initiatives and shaping regional input. As the brand voice across design, operations, development, R&B, and hotels, this leader protects brand integrity through waivers, PIPs, renovations, and openings, while supporting development and commercial teams to enhance performance.

By orchestrating brand delivery across the full ecosystem—from concept to on-property execution—this role ensures sustainable growth, operational efficiency, and meaningful value creation for owners and guests in the Americas.

Your Day-to-Day

+ Lead regional brand strategy and planning: Serve as the senior brand business leader for the Americas, driving the development of regional brand strategies, annual business plans, and 3–5-year strategic plans to strengthen brand positioning and achieve brand objectives.

+ Champion brand presence and growth: Represent the brand in owner and development pitches, act as a trusted liaison with senior leaders across IHG and the industry, and ensure the brand’s voice, value, and vision are consistently brought to life. Translate consumer insights and owner trends into actionable strategies that grow brand presence and revenue in current and target markets.

+ Safeguard brand integrity in hotel openings: Review and approve hotel-level creative concepts for pre-opening properties, including brand expressions, identity systems, and R&B concepts. Ensure alignment with global brand strategy and delivery of a consistent, differentiated guest experience.

+ Strengthen owner value proposition: Own the communications strategy for the owner value proposition across Masterbrand and stay brands. Partner with Development Marketing to ensure messaging is clearly articulated, consistently reflected in materials, and effectively leveraged to drive growth and owner confidence.

+ Drive execution of brand extensions: Lead regional implementation of brand extensions (e.g., all-inclusive, residences, clubs), ensuring alignment with global strategy and consistent execution across markets.

+ Pilot and scale brand initiatives: Lead the planning, piloting, and rollout of brand hallmarks, product/service innovations, and other initiatives to enhance brand delivery and guest experience.

+ Partner for continuous improvement: Collaborate with Global Brand Management to establish feedback channels that support continuous learning, process and program improvement, and help maintain or accelerate competitive advantage.

+ Build and develop high-performing teams: Develop and execute a talent strategy to grow technical competencies and performance standards. Inspire, coach, and challenge team members to foster a culture of innovation, collaboration, and strategic thinking.

+ Optimize team structure and capability: Organize roles and responsibilities to best leverage individual strengths, optimize team capability, and ensure alignment with budgetary and FTE plans. Set clear goals, performance standards, and operating procedures.

What we need from you

+ **Education & Background** : Bachelor’s degree (or international equivalent) in Marketing or Business; MBA preferred. 10–15 years of experience in marketing, innovation, or brand leadership, ideally within luxury, lifestyle, or hospitality sectors.

+ **Luxury Brand Expertise:** Proven success in luxury brand management and experience delivery, with deep understanding of luxury consumer behaviors and the ability to translate insights into compelling brand strategies.

+ **Strategic & Analytical Thinking** : Exceptional strategic mindset with strong analytical skills; ability to interpret market data, assess performance, and develop revenue-driving strategies.

+ **Stakeholder Engagement:** Demonstrated ability to influence and build trust with senior stakeholders, including owners, developers, and external partners, especially in the luxury space.

+ **Global-Local Balance** : Skilled at balancing global brand standards with regional cultural insights to deliver locally relevant, world-class guest experiences.

+ **Project & Financial Management:** Strong project management experience with budget ownership; capable of leading complex initiatives and managing multi-partner relationships effectively.

+ **Leadership & Communication** : Proven people leadership with a focus on talent development and team performance; excellent communication skills and executive presence for engaging internal and external audiences.

**Location** –Atlanta, GA. Our hybrid work structure is an expectation of three (3) days a week in office. This expectation may be adjusted to evolve with the changing needs of the business.

**The salary range for this role is $100,000 to $220,000.00** . This role is also eligible for bonus pay (as applicable). We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401K, and other benefits to employees.

\#LI-PF1

At IHG Hotels & Resorts, we work together to deliver True Hospitality for Good on a global scale. With corporate offices and over 6,000 hotel destinations worldwide, a career at IHG is the perfect way to broaden your horizons. You’ll experience our unique culture and brilliant colleagues who will support and inspire you. With a host of corporate opportunities to choose from, wherever you are on your career journey, and whatever you want to achieve there’s Room for You at IHG.

Over recent years, we’ve transformed our company. We have bold ambitions to drive performance and maintain our relentless focus on growth in order to be the hotel company of choice that guests & owners love.

We are a hospitality business at our core and value connections and being together helps us foster a unique sense of belonging that also supports productivity. That’s why here at IHG, we give our colleagues flexibility and balance – working in a hybrid way, blending office and remote working collectively. We recognise that every role is different, that’s why leaders work with teams to determine how and when they collaborate.

We provide a wide range of benefits designed to help you live your best work life. These include impressive room discounts across our many properties, recharge days and volunteering days throughout the year. Through our myWellbeing framework, we are committed to supporting wellbeing in your health, lifestyle, and workplace. We offer a unique and inclusive culture, where there is always Room for You to belong, grow and make a difference.

Our mission is to welcome everyone and create inclusive teams where we celebrate difference and encourage colleagues to bring their whole selves to work. IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other category protected by applicable laws. We promote a culture of trust, support, and acceptance. Always welcoming different backgrounds, experiences, and perspectives.

Don't quite meet every single requirement, but still believe you'd be a great fit for the job? We'll never know unless you hit the 'Apply' button. Start your journey with us today.

**Important information** :

+ The salary range listed is the lowest to highest pay scale we, in good faith, believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee’s pay position within the pay range will be based on several factors, including relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, and business or organizational needs.

+ No amount of pay is considered to be wages or compensation until it is earned, vested, and determinable. The amount and availability of any bonus, commission, or other form of compensation allocable to a particular employee remain in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.

+ If you require reasonable accommodation during the application process, please click here .

+ IHG does not accept applications, inquiries, or unsolicited CVs/resumes from staffing or recruiting agencies. Please click here for our agency policy.

+ If you are a resident of or applying to a job opening in the State of Washington, please click here to read about applicable benefits.

At IHG Hotels & Resorts, we are proud to be an equal opportunity employer. We firmly believe that all our colleagues deserve to be treated equally and have the same opportunities to develop and grow their skills within our business and provide equal employment opportunities to all applicants and colleagues without regard to an individual's, race, color, ethnicity, national origin, religion, sex, sexual orientation, gender identity or expression, age, disability, marital or familial status, veteran status or any other characteristic protected by law.