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About PCB Piezotronics, Inc.

PCB manufactures sensors used by design engineers and predictive maintenance professionals to test and measure vibration, pressure, force, acoustics, load and shock for test, measurement, monitoring and control requirements. Our sensors support testing in aerospace and defense, automotive, transportation, civil engineering, and general R&D industries. PCB is a wholly-owned subsidiary of Amphenol Corporation. With a focus on Total Customer Satisfaction for both our internal and external customers, we have a strong and ongoing commitment to being a great place to work! Learn more about our team | www.PCB.com | https://www.linkedin.com/company/pcb-piezotronics/

More Reasons to Join the Team

PCB offers a highly collaborative and team-based atmosphere. Total Customer Satisfaction, for internal and external customers alike, is at the heart of our business and guides our interactions every day. Social events and opportunities are hosted throughout the year aimed to develop internal relationships and promote a culture focused on collaboration and teamwork. PCB also provides all full-time team members with 100% employer paid medical premiums for you and your family, a competitive PTO package and 10 company paid holidays.

As a Marketing Manager-Product Group Specific with PCB Piezotronics, Inc., The primary objective is to develop and execute domestic and international marketing plans that drive product awareness, customer engagement and business growth. The Marketing Manager leverages digital marketing channels and analytics to optimize campaign performance and inform decision-making to ensure alignment with overall business objectives and maximize ROI.

Additional Duties:

Promote teamwork, cooperation and commitment to “Total Customer Satisfaction” among team members.

+ Strategic Marketing Management

+ Work with sales, product and customer success teams to align marketing strategies with business goals and customer needs.

+ Participate in strategy meetings to develop and enhance campaigns and initiatives.

+ Develop and implement comprehensive marketing plans for the division with a focus on ROI and performance metrics.

+ Monitor and analyze key performance indicators (KPIs) to assess effectiveness of marketing plan and adjust strategies as necessary.

+ Campaign Development and Management

+ Design, implement and manage multi-channel marketing campaigns to generate qualified leads.

+ Optimize campaigns through A/B testing, analytics and performance metrics to drive engagement and conversion.

+ Partner with sales and product teams to design and execute integrated email marketing campaigns.

+ Lead Nurturing and Qualification

+ Contribute to establishing lead scoring criteria and follow-up process to qualify leads effectively.

+ Collaborate with sales team on utilizing automations to create and manage lead nurturing workflows, ensuring timely communication and engagement.

+ Content Strategy Development

+ Create a vision for the content required to enhance the sales and marketing funnel, ensuring alignment with target audiences and overall marketing objectives.

+ Collaborate with the content team to develop engaging marketing collateral, including landing page, email, social media, advertising copy that align with campaigns.

+ Ensure messaging is consistent with company writing guidelines and optimized for target audiences across various channels.

+ Collaborate with domestic and international sales and marketing teams to ensure optimal distribution of marketing assets including literature, email campaigns, press releases and advertisements.

+ Search Strategy Development

+ Develop, implement, and manage organic and paid search strategies aimed at driving targeted website traffic and generating qualified leads, continuously optimizing for cost-effectiveness and performance.

+ Utilize data-driven decisions to manage ongoing development and maintenance of the business division’s website content, ensuring accuracy and optimization for lead generation.

+ Data Analysis and Reporting

+ Analyze campaign performance using Salesforce/Account Engagement/Looker Studio reports and dashboards to identify areas for improvement and to make data-driven decisions.

+ Prepare regular reports and presentations on overall marketing and specific campaign performance, lead generation metrics, and ROI for stakeholders.

+ Define and execute digital advertising programs to support product launches, ensuring alignment with overarching marketing goals and measurable performance tracking.

+ Ensure successful execution of tradeshows, including booth design, product content presentation, and lead generation strategies, with a focus on ROI assessment post-event.

+ Manage relationships with key marketing outlets, negotiating rates and securing optimal ad positions to maximize exposure and effectiveness.

+ Stay current on the latest B2B marketing trends, features and updates on company’s martech stack to leverage tools effectively and ensure best practices are followed.

+ Perform administrative duties to support marketing operations, including budget and proxy development and tracking.

+ Perform other related duties as assigned.

Minimum Qualifications:

Education:

+ Bachelor’s degree in marketing or related field or equivalent experience.

Experience:

+ Minimum of 7 years of digital marketing experience.

+ Demonstrated ability to strategize and launch effective marketing campaigns – inclusive of SEM (organic/paid), email, social media, e-commerce.

+ Experience in search marketing principles using Google Analytics.

+ Strong analytical skills and ability to interpret data and apply insights to marketing initiatives.

+ Proficient in Salesforce CRM and Account Engagement (formerly Pardot) to drive qualified lead generation.

+ Excellent verbal, written, and presentation skills. Proficient with Microsoft Office applications.

+ Experience managing multiple projects simultaneously.

+ Ability to work in a collaborative team setting and independently.

Travel Requirement: Ability to travel domestically and internationally as needed 10% of the time

Preferred Qualifications:

+ B2B marketing experience in a technical field is preferred.

+ Salesforce CRM and Account Engagement (formerly Pardot) certification.

+ Familiarity with HTML/CSS and basic web design principles.

Additional Benefits:

+ 100% Company Paid Medical Insurance Premiums

+ Dental and Vision Insurance

+ Company funded HSA or HRA Accounts

+ Paid Time Off

+ Employer paid basic life insurance, short- and long-term disability insurance

+ 401k Company Match

+ Tuition Reimbursement

+ Dependent Scholarship Program

+ Company paid holidays, employee discounts, holiday gift certificates

Physical Demands (U.S. only)

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is continuously required to sit; use hands to finger, handle, keyboard or feel; reach with hands and arms; and talk or hear. The employee is frequently required to lift and/or move up to 10lbs. The employee is occasionally required to stand; walk; and stoop, kneel, crouch, or crawl. The employee must occasionally lift and/or move up to 25 pounds. The employee must be able to work in an indoor office environment with low to moderate noise level.

International Traffic in Arms Regulations

This position requires access to “controlled technology” as defined in the Export Administration Regulations (15 C.F.R. §730 et. seq.) and “technical data” as defined in the International Traffic in Arms Regulations (22 C.F.R, Chapter 1, Subchapter M). Qualified candidates must be legally authorized to access such controlled technology prior to beginning work.

PCB Piezotronics is an equal opportunity employer