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The University of Southern Maine’s Business Administration Department is seeking part-time faculty to teach in our new Master of Science in Digital Marketing Analytics degree program for our Spring 2026 semester, beginning January 20, 2026.

Our anticipated needs include coverage for the following courses:

Marketing Technologies (DMA 645) - Marketers acknowledge the impact of technologies on marketing performance. They understand the impact that technological advancements have on an organization’s ability to understand customer needs. Technology is relevant at different levels of marketing activities today. Unlike the traditional CRM system, artificial intelligence allows organizations to gather data about customers, competitors, and strategic partners at a rapid pace. In this course, students explore the platforms and technologies (artificial intelligence, Internet of things, augmented reality, virtual reality) that drive modern digital marketing strategies. Students learn specifically how companies rely on artificial intelligence technologies to collect and analyze consumer data to make better strategic decisions. They also explore how to leverage a variety of digital marketing technologies, including content management systems (CMS), customer relationship management (CRM) platforms, analytics tools, email marketing software, SEO tools, augmented/virtual reality, and social media management platforms.

Digital Marketing Channels (DMA 610) - It is more and more difficult for retailers from various industries to be successful without a comprehensive digital channel strategy. As consumers become familiar with digital channels, they expect retailers to make these channels accessible for their shopping experience. Retailers are therefore investing significantly in digital channels. Effective digital channel strategy allows retailers not only to understand the needs of the consumers they serve but also to engage with consumers in order to address their needs efficiently. The objective of this course is twofold. First, the course helps students understand how relevant digital marketing channels are to organizations overall digital marketing strategy. Second, students explore some digital marketing channels and the impact that the channels have on organization profit. Students will therefore explore content marketing, email marketing, video marketing, affiliate marketing, pay per click marketing, partnership marketing, influencer marketing, mobile app, and social media marketing to name a few. In this course, students will also explore how consumers’ demographic and psychographic characteristics align with each marketing channel. Marketers want to reach the right customers, at the right time and right locations. It is important for students to understand the strategies that are appropriate for each channel. Articles discussion, videos, group discussions, quiz and term project will help assess students’ understanding of the strategy behind the digital channel strategies.

We are seeking a student-focused instructor who will be responsible for the full delivery and grading of the course. Responsibilities include developing the course, teaching, assessing student performance, and meeting with students as needed. The instructor will be provided with the course learning objectives, program competencies, and suggested topical outline and will be given a previous course syllabus available for reference.

The University of Southern Maine’s School of Business (https://usm.maine.edu/school-business/) offers a dynamic, high-quality education that prepares students for success in today’s competitive business environment. Located in the heart of Portland, Maine’s economic hub, the School of Business provides hands-on learning opportunities, small class sizes, and strong connections to the local business community. With a focus on innovation, ethical leadership, and real-world experience, our programs equip students with the skills and knowledge needed to excel in a variety of industries.

Part-time faculty members are paid on a credit hour basis based on prior teaching experience. Eligible part-time faculty members may elect certain benefits (https://usm.maine.edu/campus-human-resource-services/wp-content/uploads/sites/235/2022/07/Single-Page-Benefits-PATFA.pdf) provided by the University of Maine System. In addition, The Center for Academic Innovation (https://usmdl.org/) provides learning design consulting and faculty development opportunities to help faculty to create engaging programs, courses and lesson plans grounded in evidence-based best practices for every modality.

The University of Southern Maine (https://usm.maine.edu/) is a vibrant academic community located in the greater Portland, Maine area, including campuses in Portland, Gorham, Lewiston, and online. USM is part of the University of Maine System and offers a comprehensive array of undergraduate and graduate programs, emphasizing hands-on learning, community engagement, and interdisciplinary collaboration. With a highly engaged student-centered learning environment, USM is a steward of higher education, helping drive the economic, cultural, and civic life in the communities where our campuses are located and beyond. USM is committed to providing expanded access to high-quality education that elevates economic opportunity and contributes significantly to the vitality of a diverse society. To learn more about USM, visit About Our University (https://usm.maine.edu/about-our-university/) .

The University of Southern Maine fosters a welcoming and supportive campus environment that respects and appreciates diverse perspectives, enhancing teaching, learning, personal growth, and overall institutional achievement. USM encourages applications from individuals of all backgrounds, including women, veterans, and those with differing abilities, experiences, and cultural perspectives.

We are dedicated to our Service Promise, Student Focused Every Day and seek a team member who embraces this commitment and upholds our core values of Respect & Care, Integrity, Equity, and Responsiveness.

Required Qualifications:

+ Ph.D., MBA, or other relevant graduate degree.

+ Professional or teaching experience preferred but not required.

How to Apply:

Click on the ‘Apply Now’ button below or visit our USM Careers Page (https://fa-ewca-saasfaprod1.fa.ocs.oraclecloud.com/hcmUI/CandidateExperience/en/sites/CX\_1/jobs?lastSelectedFacet=ORGANIZATIONS&mode=location&selectedOrganizationsFacet=300000014113625) and submit the following:

+ Cover letter describing qualifications for the position.

+ Curriculum vitae or resume

+ Contact information for three professional references.

+ Teaching evaluations are preferred but not required

We will begin reviewing applications immediately. These positions will remain open until filled.

We are not able to consider applicants who require Visa sponsorship support.

Appropriate background screening will be conducted for the successful candidate.

Clery Act:

The Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act, or Clery Act, mandates that all Title IV institutions, such as the University, prepare, publish, and distribute an Annual Security Report (ASR), and provide notice of the availability of the ASR to all prospective employees. This report consists of two basic parts: disclosure of the University’s crime statistics for the past three calendar years; and disclosures regarding the University’s current campus security policies. View the University’s Annual Security Report (PDF). (https://usm.maine.edu/public-safety/annual-security-and-fire-safety-report/) If you wish to have a paper copy of the ASR or need to have a copy of the ASR in an accessible format, the University will provide such a copy upon request. Please contact our Public Safety Office at 207.780.5211.

EEO Statement:

The University of Maine System (the System) is an equal opportunity institution committed to fostering a nondiscriminatory environment and complying with all applicable nondiscrimination laws. Consistent with State and Federal law, the System does not discriminate on the basis of race, color, religion, sex, sexual orientation, transgender status, gender, gender identity or expression, ethnicity, national origin, citizenship status, familial status, ancestry, age, disability (physical or mental), genetic information, pregnancy, or veteran or military status in any aspect of its education, programs and activities, and employment. The System provides reasonable accommodations to qualified individuals with disabilities upon request. If you believe you have experienced discrimination or harassment, you are encouraged to contact the System Office of Equal Opportunity and Title IX Services at 5713 Chadbourne Hall, Room 412, Orono, ME 04469-5713, by calling 207.581.1226, or via TTY at 711 (Maine Relay System). For more information about Title IX or to file a complaint, please contact the UMS Title IX Coordinator at www.maine.edu/title-ix/ .