• Partner Marketing Specialist, Americas

    IBM (Research Triangle Park, NC)


    Introduction

     

    We are looking for you to jump in and add value right away by showcasing first class event and marketing program coordination, planning and project management skills. The Partner Marketing Specialist, Americas role is focused on supporting the overall Ecosystem Marketing strategy through execution. The primary responsibility is to develop and execute partner marketing programs to generate pipeline, maximize partner engagement, must be an outstanding team player, able to handle multiple duties simultaneously, be a proactive communicator, able to quickly prioritize, have experience working under tight deadlines and consistently deliver projects on schedule and within budget.

    Your role and responsibilities

    * 50% | Event research, planning, execution and project management

    * 50% | Operations, budgeting & reporting

    * Assist in production of event-based lead generation programs which include Regional (Tier 3 events), joint marketing events and virtual programs

    * Manage event logistics including venue sourcing (if needed), sponsorship deliverables (3rd party events), AV orders, catering orders, researching décor and entertainment

    * Manage end-to-end Regional Tier 3 events and virtual programs in partnership with Partner Marketing Managers

    * Attend trade shows and events as needed (10% - 15%)

    * Print/ship marketing and promotional materials to events as required

    * Schedule appointments and coordinate an event calendar

    * Track and manage event program activities, budgets and invoices through Salesforce, Airtable, and Allocadia

    * Create reporting, event announcements and event recaps which provide executive summaries of events & programs

    * Knowledge of Salesforce - building campaigns, reports, dashboards

    * Support Partner Marketing Managers with activities that drive demand through seamless execution.

    * Work cross functionally to ensure programs and events stay on task and within budget

    * Research, order, manage inventory and budget of promotional materials, swag for events and marketing kits in online warehouse.

    Required technical and professional expertise

    * Event management experience

    * Clear, direct, proactive communication skills, both verbal and written

    * MS Office: Must be proficient in Excel, Word, PowerPoint - to help track budgets and project plans

    * Strong administrative and problem-solving skills.

    * Self-starter with a "can-do" attitude

    * Ability to manage through multiple projects simultaneously with tight deadlines

    Preferred technical and professional experience

    * Bachelor’s Degree with marketing or business focus preferred

    * Basic knowledge of Salesforce.com, Marketo, Seismic

    * Basic use of Zoom, Teams, WebEx or similar platforms for online event

     

    IBM is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.