• Director, Brand Strategy and Creative

    Insight Global (Fort Mill, SC)


    Job Description

    Insight Global is looking to hire on a Director of Brand Strategy and Creative for a client. This role can be remote but candidate needs to sit East Coast. As a Director you will be leading the development and execution of our brand strategy, creative direction, and identity system to deliver consistent, differentiated positioning across every touchpoint. You’ll ignite the creative vision behind integrated campaigns that don’t just fuel long-term brand growth, but also deliver measurable impact for performance marketing. You’ll champion initiatives that elevate brand awareness, build trust, and raise our net promoter score (NPS), making sure brand work translates directly to business results. You’ll support the scale of our influencer and ambassador programs, amplifying reach and lowering CAC. You’ll work hand-in-hand with Performance, Product Marketing, Creative, and Growth, embedding brand-first thinking across every layer of the go-to-market motion. And you’ll spark demand on two fronts: by shaping and executing demand generation strategies that drive results within enterprise partnerships—aligning with their design and marketing needs—while simultaneously fueling organic demand for the brand among consumers. Responsibilities include:

     

    - brand strategy and positioning

     

    - Creative Direction and Campaigns

     

    - Social Media Program Management

     

    - Brand Health and Measurement

     

    - Team Leadership and Cross Functional Partnerships

     

    We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to [email protected] learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/.

    Skills and Requirements

    • 8–12+ years in brand marketing, creative direction, or strategic marketing roles, with a strong track record in leading brand development and integrated campaigns

    • 3+ years of team leadership experience managing brand strategists, creatives, or social media marketing teams

    • Experience working for a start up company or growth companies

    • Proven success in scaling brand programs that directly support performance goals, particularly in high-growth or digital-first organizations

    • Deep expertise in brand positioning, creative strategy, and campaign development

    • Strong creative judgment and ability to translate strategy into compelling brand expressions across channels

    • Familiarity with influencer marketing best practices, including creator outreach, activation, measurement, and rights management

    • Analytical mindset; comfortable using data to track brand health (e.g., awareness, NPS, brand lift) and optimize creative performance

    • Excellent stakeholder management, cross-functional collaboration, and team leadership skills

    • Experience working closely with or within performance/growth marketing orgs to support conversion and efficiency goals - Located in NYC or Charlotte

     

    - Experience working in the FinTech space