• Director, External Communications - ADM

    WellLife Network (Lake Success, NY)


    Director, External Communications - ADM

    Job Details

    Job Location

     

    Corporate Office (Main Office) - Lake Success, NY

    Education Level

    4 Year Degree

     

    Salary Range

     

    $110000.00 - $125000.00 Salary

    Description

    Director of External Communications: Hybrid Role

     

    Lead Our Voice at WellLife NetworkAt WellLife, we believe in the power of stories to inspire, influence, and ignite change. As a nonprofit serving more than 25,000 New Yorkers annually across behavioral health, disabilities services, and community-based care, strategic communication is essential to our mission. If you’re a seasoned communicator with a passion for public service, strong media instincts, and a collaborative spirit, we invite you to bring your voice to our leadership team.

     

    What You’ll Be DoingAs the Director of External Communications, you will report to the Chief Administrative Officer and work closely with senior leadership and the internal communications and engagement lead. You’ll lead the strategic direction and day-to-day execution of WellLife Network’s external communications, branding, and public relations. You’ll be a key driver in elevating WellLife’s visibility, amplifying impact stories, and ensuring our voice resonates across platforms.

     

    Your Core Responsibilities

     

    Communications & Outreach• Lead media relations strategy, serve as spokesperson, and manage crisis communications when needed.• Write and distribute press releases, media kits, and official statements.• Build strong relationships with journalists, media outlets, producers, social influencers and community partners to increase visibility and coverage opportunities.• Position WellLife as a leader in behavioral health, disabilities services, and community-based care by securing positive media coverage across local and national platforms, including television, radio, print, podcasts, and digital news.• Develop and distribute compelling media pitches that highlight organizational impact, client success stories, and innovative programs.• Identify and submit nominations for industry awards that recognize excellence in service, leadership, and innovation.• Promote WellLife’s executive leadership as thought leaders through op-eds, interviews, and expert panel opportunities.

     

    Brand Leadership• Assist with development and implementation of the annual marketing strategy aligned with WellLife’s mission and programs.• Ensure brand consistency across all public-facing materials, campaigns, and channels.• Partner with program teams to support external initiatives and create engaging external print and digital assets.

     

    Digital Engagement & Content• Oversee website content, SEO, social media strategy, and email marketing campaigns.• Monitor analytics to improve engagement and optimize performance.• Lead development of video, photo, and written content that highlights real client stories and community impact.

     

    Community & Stakeholder Relations• Assist with media relations of external events and representation at WellLife at events, conferences, and external meetings to grow visibility and support (e.g. ribbon cutting, breaking ground, community events).• Collaborate with fundraising and development teams to craft donor-facing communications.• Cultivate partnerships with aligned nonprofits, agencies, and government contacts.

     

    Leadership & Team Oversight• Manage related budget, timelines, and deliverables.• Maintain compliance with brand, accessibility, and privacy standards.

     

    We’d Love to Hear from You If You Have:• A passion for communications, storytelling, and advancing mission-driven work.• Proven experience in media relations, crisis management, and multi-channel campaigns.• Strong leadership, collaboration, and project management skills.• Excellent writing, editing, and verbal communication abilities.

     

    What You’ll Gain•Leadership Opportunity: Be a key voice shaping the public image of one of NYC’s leading human services nonprofits.•Robust Benefits: Medical, dental, vision, and 401k retirement plan (with matching).•Work-Life Balance: Paid time off, holidays, and personal days.•Wellness Program: Free and low-cost gym and wellness access and support.•Training & Growth: Ongoing professional development and advancement opportunities.•Impactful Work: Help tell the stories that matter—and amplify the people and programs changing lives every day.•Collaborative Culture: Work alongside passionate leaders and mission-driven teams.

     

    About WellLife NetworkWellLife Network is one of the region’s most impactful nonprofit human services organizations, serving more than 25,000 individuals each year. Our work spans behavioral health, developmental disabilities, addiction recovery, housing, employment, and family support. We believe every person deserves dignity, respect, and the opportunity to thrive and we reflect that in everything we do!

    Qualifications

    Qualifications

    + A Bachelor’s degree in Communications, Marketing, Public Relations, or related field

    + 7+ years of progressive experience in PR, communications, or marketing

    + Strong writing, editing, and public speaking skills with a clear, compelling style.

    + Experience in digital content, media outreach, and storytelling strategy.

    + Familiarity with email platforms, and social media tools; Adobe Creative Suite is a plus.

    + A collaborative mindset and ability to lead cross-functional initiatives.

    + Ability to travel required across all WellLife Network locations