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_Are you ready for what’s next?_

_Come explore opportunities within Brunswick, a global marine leader (https://youtube.com/watch?v=ksuQ6B2j\_mA) committed to challenging conventions and innovating next-generation technologies that transform experiences on the water and beyond. Brunswick believes “Next Never Rests™,” and we offer a variety of exciting careers and growth opportunities within united teams defining the future of marine recreation._

Innovation is the heart of Brunswick. See how your contributions will help transform vision into reality:

Position Overview** **:

The Digital Marketing Analyst is responsible for turning complex data into clear, actionable insights that fuel product improvements and marketing ROI. Collaborate with Digital Product to plan and track feature success, Marketing to evaluate campaigns, and Performance Marketing to optimize spend and targeting.

At Brunswick, we have passion for our work and a distinct ability to deliver.

Essential Functions:

+ Data Collection & Validation

+ Extract, clean, and validate data from multiple sources (e.g., GA4, Adobe Analytics, CRM, Ad Platforms).

+ Ensure data quality and consistency across dashboards and reports.

+ Campaign Analysis and Optimization

+ Analyze digital marketing campaigns across channels (e.g., Paid Search, SEO, Paid Social, Organic Social, Display) to help improve performance.

+ Provide data driven recommendations for A/B testing and multivariate testing to optimize campaigns and improve conversion rates.

+ Use data to identify growth opportunities and recommend changes to improve marketing outcomes.

+ Data Collection and Reporting

+ Develop automated dashboards and regular reports to track key performance metrics (KPIs) such as CTR, CPC, CPA and ROAS.

+ Manage and interpret data from analytics platforms like Google Analytics, Oracle, CRMs, and other marketing technology.

+ Track user behavior and engagement, providing insights into customer journeys and conversion rates.

+ Strategic Alignment

+ Collaborate with marketing, performance marketing, and product teams to support data-driven strategies.

+ Utilize data to inform campaign planning, target audience segmentation, and ad spend allocation.

+ Support cross-functional teams in setting KPIs and determining campaign goals.

+ Forecasting and Budgeting

+ Conduct performance forecasting and develop models to project marketing ROI and channel-specific growth.

+ Assist with budget allocation, ensuring campaigns are optimized across digital marketing channels.

+ Market and Competitor Analysis

+ Analyze market trends, customer demographics, and competitor performance to provide actionable insights.

+ Identify new digital marketing opportunities and suggest improvements based on industry best practices.

+ Insightful Analysis & Storytelling

+ Translate complex analyses (segmentation, funnel drop off, campaign mix) into engaging narratives and visual stories that resonate with stakeholders.

Diversity of thought and experiences is fundamental when imagining the unimaginable. Certain skillsets/experiences are necessary; however, others can be developed along the way.

Required Qualifications:

+ 2+ years of professional experience involving marketing data mining, analysis, and reporting.

+ Experience with Azure Synapse, Google Analytics 4, Google Tag Manager, and website tagging debugging tools.

+ Working knowledge of statistical concepts that impact the accuracy of data analysis (for example: significance testing, sampling methodologies, and using sample weights).

+ Experience reviewing, cleaning, and structuring data for analysis; experience with advanced analytical techniques, such as regression and cluster analysis, a significant plus.

+ Proficient with Python, SQL and familiarity with other programming languages a plus.

+ Data visualization experience in Power BI a significant plus.

+ Extreme attention to detail and a passion for using data to inform and influence.

+ Strong written and oral communication skills and ability to effectively convey complex and data-related concepts to a variety of technical and non-technical audiences.

+ Excellent time management and organizational skills.

+ High degree of flexibility and maturity, with the ability to work independently and collaboratively with others at varying levels of seniority within and outside the organization.

+ Entrepreneurial spirit with the desire to work in an innovative, fast-paced environment.

Working Conditions:

+ Hybrid - 3 Days per week onsite

The anticipated pay range for this position is $74,600-$119,500 USD annually. The actual base pay offered will vary depending on multiple factors including job-related knowledge/skills, relevant experience, business needs, and geographic location. In addition to base pay, this position is eligible for an annual discretionary bonus **.**

At Brunswick, it is not typical for an individual to be hired at or near the top end of the salary range for their role. Compensation decisions are dependent upon the specifics of the candidate’s qualifications and the business context.

This position is eligible to participate in Brunswick's comprehensive and high-quality benefits offerings, including medical, dental, vision, paid vacation, 401k (up to 4% match), Health Savings Account (with company contribution), wellbeing program, product purchase discounts and much more. Details about our benefits can be found here (https://www.brunswick.com/careers/culture-benefits/benefits) .

About Brunswick Corporate

Brunswick Corporation is a leader in the marine industry, and we’re looking for people just like you to take part in the movement towards better boating for all. We rely on the thoughtful input of people from all backgrounds to create compelling, innovative products for our customers around the globe. As such, diversity, equity, and inclusion are priorities in the enduring culture of our company. As a world leader in emerging recreational products and technologies, when you join our team, you become part of some of the most innovative, forward-looking brands in the marine industry today.

_Next is Now!_

_We value growth and development, recognizing that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying._

Brunswick is an Equal Opportunity Employer and considers all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status or any other characteristic protected by federal, state, or local law. Diversity of experience and skills combined with passion is key to innovation and inspiration and we encourage individuals from all backgrounds to apply. If you require accommodation during the application or interview process, please contact [email protected] for support.

For more information about EEO laws, - click here (https://www.eeoc.gov/employees-job-applicants)

Brunswick and Workday (https://www.workday.com/en-us/service-privacy.html?&\_rda=/company/service\_privacy.php) Privacy Policies

Brunswick does not accept applications, inquiries or solicitations from unapproved staffing agencies or vendors. For help, please contact our support team at: [email protected] or 866-278-6942.

All job offers will come to you via the candidate portal you create when applying through a posted position through https:///www.brunswick.com/careers . If you are ever unsure about what is being required of you during the application process or its source, please contact HR Shared Services at 866-278-6942 or [email protected] .

\#Brunswick Corporation