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Market Research and CRM Specialist (Facilities and Property Management Focus) (Marketing)

Orlando, FL, United States of America

$65,000.00 -$85,000.00

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Overview

Established in 1990, Owens Realty Services is a full-service commercial brokerage, investment, management, maintenance, housekeeping and environmental services company. Our comprehensive roster of services efficiently and economically manages the operation of sophisticated real estate investment portfolios, residential apartment and condominium complexes, government buildings, educational facilities, corporate campuses, high-profile venues and family entertainment parks in both the public and private sector. Owens Realty Services affiliates with significant industry associations to stay on the forefront of the development of new management models, marketing strategies, maintenance techniques and industry product lines. We integrate industry best practices to achieve the highest quality of service delivery for our clients.

With an emphasis on customized management plans, our services result in maintaining the maximum life cycles for critical capital investments, a healthy and clean environment for all building tenants and visitors, as well as substantial cost savings. Owens Realty Services saves our clients, on average, approximately $1.00 per square foot in operational cost savings.

Owens Realty Services portfolio includes over 25 million square feet of first class, high profile facilities in Connecticut, Florida, Georgia, Rhode Island, North Carolina, and New York with a value of more than $8 billion in real estate net worth and $30 million in gross annual revenue. With over 1,000 industry professionals company-wide, our organization continues to experience extraordinary growth attributed to our overwhelming commitment and dedication to the absolute best and most innovative services in the industry.

Our employees experience a dynamic and rewarding place to work. We have a reputation for outstanding customer service, professionalism, teamwork, and exceeding client expectations. We consider the employees of Owens Realty Services and Owens Facility Services to be one of our most valuable resources. Our employees treat others in a friendly and courteous manner and have respect for other employees, tenants, visitors and our clients property.

We look for employees who will:

+ Strive for professional excellence in the performance of their jobs

+ Understand and support the company's direction

+ Provide superior service to our customers and employees

+ Be flexible, innovative, and responsible to change

+ Manage human and financial resources wisely

+ Be a team player, helping others to succeed

+ Encourage open communication throughout the company

+ Treat all individuals with dignity and respect

+ Have pride in and sell Owens Realty Services to others

+ Be energetic and excited about their field of work and of others around them

+ Be able to go above and beyond what is expected of them

+ Be involved and enveloped in the entire business of our company

Owens Realty Services is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, age, marital status, pregnancy, genetic information, or other legally protected status.

Owens Realty Services is a Drug-Free Workplace. Employment is contingent upon passing a pre-employment drug screening and background check.

Job Skills / Requirements

Salary $65,000 - $85,000

About the Role

We are seeking an experienced and data-driven Market Research & CRM (Customer Relationship Management) Specialist with a strong foundation in marketing, CRM systems, and digital research. This role is pivotal in identifying and qualifying high-value sales leads, managing our CRM database, and training team members to effectively use it.

The ideal candidate thrives on research, is highly organized, and understands both the strategic and tactical sides of lead generation—especially within the facility management, janitorial services, or investment property management sectors. Bonus points if you're fluent in Copper and understand digital platforms like LinkedIn and Facebook for market research and outreach.

Key Responsibilities

• Conduct in-depth market research to identify trends, business opportunities, and key contacts within our target industries.

• Source and compile data from directories, websites, LinkedIn, databases, and other digital platforms to support business development efforts.

• Manage and maintain the CRM system (preferably Salesforce or Copper) to ensure data quality and relevance.

• Train internal team members on how to use the CRM/database effectively, ensuring consistency and accuracy in data input and usage.

• Segment and structure CRM data to build targeted marketing and sales lead lists.

• Collaborate with marketing to align research findings with campaign strategies.

• Monitor competitor activity and industry developments to inform strategic direction.

• Support marketing efforts with light use of digital platforms (e.g., LinkedIn, Facebook, email marketing tools) for audience targeting, outreach, and brand visibility.

• Create reports, dashboards, and presentations to summarize key insights and metrics.

Qualifications

• 5–10 years of experience in a market research, marketing analytics, CRM management, or lead generation role.

• Strong CRM expertise – Salesforce and/or Copper CRM preferred.

• Proven ability to train and support team members on CRM/database systems and best practices.

• Solid understanding of digital marketing platforms (LinkedIn, Facebook, etc.) and how they can support research and outreach.

• Demonstrated ability to collect and analyze data from various sources and synthesize it into actionable insights.

• Industry experience or knowledge in facility management, janitorial, or property management sectors is a strong plus.

• Excellent attention to detail, organizational skills, and database hygiene practices.

• Proficiency in Excel, Google Sheets, and other research and CRM tools.

• Strong communication skills, both written and verbal.

• Bachelor’s degree required in Marketing, Business, Communications, or a related field.

Why Join Us?

+ Be a part of a forward-thinking team focused on smart growth.

+ Work in a collaborative, results-oriented environment where your insights directly influence business decisions.

+ Opportunity to shape and build an intelligent data foundation that drives our marketing and sales strategy.

Additional Information / Benefits

Benefits: Medical Insurance, Life Insurance, Dental Insurance, Vision Insurance, Paid Vacation, Paid Holidays, 401K with Employer Match

This is aFull-Timeposition

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