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**Job Family:** Brightly Software

**Req ID:** 480584

Who we are

Build a brighter future while learning and growing with a Siemens company at the intersection of technology, community and sustainability. Our global team of innovators is always looking to create meaningful solutions to some of the toughest challenges facing our world. Find out how far your passion can take you.

About the Job

We’re looking for a proactive, results-oriented Marketing Operations Manager to help our Global Marketing Operations team deliver strategic initiatives that drive pipeline growth and revenue. Reporting to the Director of Marketing Operations, you’ll create scalable systems and serve as a critical link between strategy and implementation. You’ll manage systems and data flows, support campaign execution, and track performance across our marketing tech stack. If you thrive in a fast-paced, evolving environment and are passionate about operational excellence and revenue impact, we want to meet you.

What you will do

Marketing Technology Management

• Lead the hands-on management of key marketing platforms (Marketo, Salesforce, analytics tools), ensuring data integrity and troubleshooting issues.

• Implement and optimize automation workflows, lead scoring, segmentation, and support new technology integrations.

• Ensure compliance with privacy regulations (GDPR, CCPA) and internal data security standards.

Data Management & Quality Assurance

• Maintain data accuracy and consistency across CRM, marketing automation, and analytics systems.

• Oversee data hygiene, segmentation, and documentation to support targeted campaigns and reporting.

Process Development & Optimization

• Develop and document standardized processes and workflows for marketing operations.

• Identify and resolve process bottlenecks, supporting complex projects with clear timelines and success metrics.

Campaign Operations & Execution

• Design and manage end-to-end campaign workflows across channels (email, events, content syndication) in partnership with demand generation and brand teams.

• Oversee lead management, campaign setup, testing, deployment, and performance tracking, including A/B testing strategies.

Cross-Functional Collaboration

• Partner with demand generation, regional, and brand teams to execute campaigns.

• Collaborate with Sales Operations to optimize lead handoff and follow-up.

• Work with IT and analytics teams on system integrations, data flow, attribution modeling, and advanced measurement.

What you need

• Bachelor’s degree in marketing, business, engineering, or related field.

• 8+ years of experience in Marketing or Revenue Operations, ideally in B2B SaaS.

• Strong analytical, project management, and problem-solving skills.

• Ability to manage multiple priorities and work independently or collaboratively.

• Excellent communication skills across technical and non-technical teams.

• Advanced proficiency with marketing automation and CRM platforms (Marketo, Salesforce, etc.).

• Experience with marketing analytics, reporting, attribution, and lead routing.

• Knowledge of data privacy regulations (GDPR, CCPA) and compliance.

• Familiarity with ABM and sales enablement tools.

What makes you a Standout

• Certifications in relevant marketing technology platforms (e.g., Marketo, Salesforce).

• A self-starter mindset—demonstrated initiative, comfort with ambiguity, and a passion for optimizing processes.

• Experience with Account-Based Marketing (ABM) and sales enablement tools.

• Track record of driving operational excellence and measurable revenue impact.

• Ability to innovate and implement scalable solutions that improve marketing effectiveness.

• Passion for continuous learning and staying current with MarTech trends.

The Brightly culture

We’re guided by a vision of community that serves the ambitions and wellbeing of all people, and our professional communities are no exception. We model that ideal every day by being supportive, collaborative partners to one another, conscientiously making space for our colleagues to grow and thrive. Our passionate team is driven to create a future where smarter infrastructure protects the environments that shape and connect us all. That brighter future starts with us.

Our Commitment to Equity and Inclusion in our Diverse Global Workforce:

We value your unique identity and perspective. We are fully committed to providing equitable opportunities and building a workplace that reflects the diversity of society, while ensuring that we attract the best talent based on qualifications, skills, and experiences. We welcome you to bring your authentic self and transform the every day with us.

Brightly maintains a Drug Free workplace in accordance with applicable law.

Qualified Applicants must be legally authorized for employment in the United States. Qualified Applicants will not require employer sponsored work authorization now or in the future for employment in the United States.

$91,463 $156,794