• Analyst, Audience Advancement

    The Walt Disney Company (New York, NY)


    Department/Group Overview:

    The role of the Data and Measurement Science Department is to drive revenue for Disney Advertising across our multiplatform and addressable businesses by enabling automated solutions, providing data-driven insights, driving outcomes, and creating strategic data solutions. Within the Data and Measurement Science Department, the Audience Advancement group are subject matter experts in each of the following areas:

     

    + Enabling measurement expansion with 3P vendors and evaluating emerging/changing currencies

    + Identifying opportunities to grow measurement across under-utilized categories and ad products

    + Exploring and positioning various forms of audience measurement, including cross-platform reach & frequency, engagement, attention and contextual alignment

    Job Summary:

    The Analyst, Audience Advancement will use your knowledge of media math and analytical skills to tell success stories of Disney’s performance through the use of its cross-platform properties, advanced ad solutions, targeting and more. Looking for a curious thinker who strives to identify opportunities for Sales-wide use of campaign measurement learnings or findings. Working collaboratively across functions, you will produce planning optimization analyses and consult clients on how to enhance their media strategies.

    Responsibilities and Duties of the Role:

    + Develop a comprehensive understanding of a current or potential client’s media strategy/campaign goals, drive the process from consultation to presentation of a media plan optimization analysis.

    + Work collaboratively with internal stakeholders to create marketing collateral, providing the necessary research to support and sell through cross-platform advertising opportunities.

    + Help to package media optimization case studies and measurement benchmarks for prospecting efforts.

    + Ideate and iterate on the workflow, process and go-to-market materials showcasing the power of Disney’s measurement capabilities.

    Required Education, Experience/Skills/Training:

    + 2+ years of media experience

    + Experience at a fast-paced web publisher, media agency or TV Network preferred

    + Familiar with media measurement tools with a specific focus on reach & frequency and planning optimization: Nielsen Media Impact Planning, Nielsen ONE, VideoAmp, EDO, Samba TRF. Knowledge of iSpot, TVision, and Comscore CCR offerings is a plus.

    + Highly Proficient in Microsoft Excel and PowerPoint

    + Understanding of media planning and media math (reach, frequency, audience composition, coverage, etc.)

    + Knowledge of the media landscape and preferably the digital media landscape

    + Experience successfully communicating at all levels both verbally and in writing

    + Demonstrated ability to establish and maintain relationships with internal stakeholders

    + Proven team player with the ability to take on different assignments/projects in a timely manner

    + Strong mathematical skills and an interest in finding stories in the data through in-depth analyses

    + Excellent communication and writing skills, and attention to detail

    + Ability to work independently and problem solve as well as effectively collaborate with various teams

    Preferred Qualifications:

    + Bachelor's degree in a related field e.g. Marketing

    + Experience working in ad sales, media research (supply-side vendor)

     

    The hiring range for this position in New York, NY is $75,500 to $101,200 per year based on a 40 hour work week. The amount of hours scheduled per week may vary based on business needs. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

     

    **Job ID:** 10131882

    **Location:** New York,New York

    **Job Posting Company:** Disney Advertising

     

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