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Partner closely with the Digital Marketing team to translate documented journeys and campaigns into executable programs in Marketo.

Build, execute and optimize marketing programs and campaigns in Marketo with an emphasis on complex journey building and orchestration.

Partner with the Digital Marketing team to manage the orchestration of Marketo journeys and campaigns across audience segments.

Bring forward cross-journey / campaign orchestration opportunities and facilitate cross-journey decision making.

Work with FAS marketing crew to conduct testing on creative and copy.

Develop testing and QA practices ensuring all operational activities are performed with the highest degree of quality.

Regularly report on Marketo programs, campaigns, and emails.

Build and execute lead scoring efforts in Marketo.

Facilitate the adoption and utilization of Marketo.  Provide ongoing training and upskilling to Marketing crew hosting venues, such as office hours to share best practices, guidelines, and new capabilities.

Assist with the management of the contact database; upload lists; maintain segmentation; uphold data hygiene standards; optimize email deliverability.

Engage in various technology integrations including CRM, webinar platforms, data enhancement tools, etc.

Qualifications:

Expert knowledge of Marketo.  Marketo certified expert strongly preferred.

Undergraduate degree in marketing, communications, or related degree.

Minimum 3 years of digital marketing experience with B2B marketing strongly preferred.

Demonstrated knowledge of the Marketing and Sales cycle.

Email Marketing experience, including drip sequences, operational emails, and automated triggers.

Excellent analytical and problem-solving skills.

Strong written and oral presentation skills.

Excellent interpersonal, organizational, and multitasking skills

Specializations that make an impact

Knowledge of Adobe Experience Platform and Microsoft Dynamics a plus.

Nice-to-Haves:

Knowledge and experience with CDP and CJA (Customer Data Platform & Customer Journey Analytics platform).

Job ID: 092025-40729#LI-CELLA#LI-HH1#PLEqual Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact [email protected] offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility). This posting is open for thirty (30) days.