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Wells Enterprises is hiring a Business Development Manager for our Customer Brands, primarily handling our East Coast retail customers. They are responsible for achieving sales targets and budget management in support of strategic growth plans for Customer Brands. Responsible for cross functional leadership, strategy, planning, analysis, insight generation, and implementation of all marketing functions, including product management across multiple channels. Understands customer base and lead partnership assistance as needed.

Responsibilities Include:

+ Manages private brand portfolio of ice cream and novelties through direct communication & relationship with retailers

+ Partners with grocery retailers to determine monthly forecast by item

+ Leads internal conversations regarding attainment of shipments as compared to forecast and sales targets

+ Manages product updates starting with formula through to packaging updates

+ Communicates & implements private brand pricing updates to retailer

+ Category advisor to retailer as it pertains to private brand assortment

+ Leads commercialization efforts for new private brand products

+ Manages private brand P&L

+ Leads discontinuation and runout process for private brand products

**Requisition ID** : 2208717