• Marketing Automation Engineer- INTL India

    Insight Global (New York, NY)


    Job Description

    The Marketing Automation Engineer will be responsible for building, testing, and deploying personalized email marketing modules using Salesforce Marketing Cloud (SFMC) Content Builder. This includes developing dynamic email templates and content blocks with technologies such as HTML/CSS, AMP for Email, AMPscript, Guide Template Language, and Server-Side JavaScript. The role involves connecting content to data extensions for personalization and reporting, managing requests for new modules or updates, and leading the rollout of an email module library across internal teams and agency partners. The engineer will ensure email designs are optimized for mobile and render correctly across clients, with a strong focus on QA using tools like Litmus. Staying current with email best practices, including accessibility, dark mode, and mobile-first design, is essential, along with knowledge of privacy regulations such as CAN-SPAM, GDPR, and Apple Mail Privacy Protection. Additional responsibilities include supporting automation and segmentation strategies, updating internal documentation, interpreting analytics to drive insights, and managing technical setups related to domains, IP warm-up plans, and deliverability. The ideal candidate will proactively identify and resolve issues, ensuring smooth and effective email marketing operations.

     

    We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to [email protected] learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/.

    Skills and Requirements

    • 5+ years implementation experience in Salesforce Marketing Cloud Content Builder, Contact Builder, Email Studio, Automation Studio, Mobile Studio, and Journey Builder (Interaction Studio (MCP) /Customer 360 Audiences a plus)

    • Extensive experience working with enterprise Marketing Cloud environments with multiple business units

    • Advanced knowledge of software architecture, design, and business processes

    • Extensive experience with SFMC REST and SOAP API data transmission protocols

    •SFMC Email Specialist/Consultant/Developer/Administrator Certifications strongly preferred.

    • Translate technical implications and options into business impact statements.

    • 2+ years working within other Salesforce Core applications including: Sales Cloud, Service Cloud, Community Cloud, Analytics Cloud, etc.

    • Proficiency in HTML, JavaScript, CSS, AMPScript, SQL, and SSJS.

    • Basics of Java, React is nice to have.

    • Mulesoft Implementation knowledge is a plus

     

    Certifications (Must Have)

     

    - Marketing Cloud developer

     

    - Marketing Cloud Administrator