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**We are more than a health system. We are a belief system.** We believe wellness and sickness are both part of a lifelong partnership, and that everyone could use an expert guide. We work hard, care deeply and reach further to help people uncover their own power to be healthy. We inspire hope. We learn, grow, and achieve more – in our careers and in our communities.

Job Description Summary:

JOB SUMMARY

The primary responsibility of the Senior Digital Marketing Analyst is to provide trustworthy, timely and actionable insights and information that enable all decisions. This includes guiding strategic decisions and optimizing performance across digital digitals. This involves activities such as:

• Developing and supporting complex operational, analytical and strategic reporting

• Building analytics expertise throughout the organization

• Equipping associates with self-service capabilities when appropriate

This role will primarily support the departments of Marketing, Communications, Product Management, Consumer Insights, Site Operations and associated vendors. Specific tasks will include but not be limited to:

• Measurement and optimization of multi-channel digital campaigns

• Recommendations for website optimization

• Ensure appropriate tracking mechanisms are in place for website and digital campaigns

• Being a conduit for Marketing and other stakeholders to other parts of the broader Data & Analytics team

Ultimately, through data analysis this role will help OhioHealth become a more effective partner with its customers to optimize their on-going wellness.

Responsibilities And Duties:

Reporting, Analysis, Optimization, Training- 60%

Works closely with Marketing and Communications teams, Information Services, and related teams – to clarify analytical needs, prioritize requests, and recommend analysis plans while executing these deliverables.

Summarizes customer interaction with digital assets (website, app) using web analytics tool (e.g. Google Analytics).

Leads development of standardized, automated, and ad-hoc reporting while working to constantly improve existing reporting templates.

Partners with various cross-functional teams throughout the organization to help analyze online marketing strategies and make recommendations to enhance their performance.

Lead the presentation of results and insights to ensure clear and concise communication of recommendations that drive action.

Collaborate with marketing vendors to support channel reporting, analysis, and optimization.

Leverage various research methods such as web analysis, usability research, etc. to identify opportunities to improve the site experience, task completion and funnel conversion.

Integrate data driven attribution & marketing mix modeling insights to address marketing effectiveness & ROI.

Conduct cross channel media efficiency analysis, simulation & optimizations to drive recommendations for media budget allocation.

Create insights for optimization and scaling of digital campaigns.

Act as internal subject matter expert on digital channel optimization, including but not limited to organic and paid search, display, email, social.

Manages vendor/data provider/partner relationships as it relates to assigned capabilities.

Pull and blend data from various sources to analyze and provide insights on the holistic view of the customer.

Educate and empower marketing teams through training in order to leverage self-service analytics for campaign level reporting and optimization.

Lead the development of dashboards for marketing teams and other internal and external partners.

Tagging and Platform Management - 20%

Assists in site tagging including strategy, best practices across web and mobile applications.

Works collaboratively with information Services (IS) associates to monitor and measure quality of customer data and recommend tracking or databases improvements.

Work with product teams to effectively write and groom user stories that continuously enhance our analytics and tagging platforms in support of new product features.

Collaborates on roadmap development for analytics reporting and platform upgrades.

Project Management and Consultation - 20%

Leads and/or participates in analysis projects of varying scope, risk and impact.

Participates in strategic projects involved in evaluating and researching new and existing projects and /or workflows.

Provides support in the collaboration with individuals or departments to identify possible solutions to system problems.

Minimum Qualifications:

Bachelor's Degree (Required)

Additional Job Description:

+ degree in analytics, mathematics, computer science, health information systems, information technology, statistics, public health, epidemiology or similarly related field. Relevant work experience will be considered in lieu of a degree.

+ 7+ years of experience in analytics, preferably marketing/digital analytics, with commensurate experience using digital analytics reporting tools such as Google Analytics, Adobe, etc.

+ Strong understanding of digital marketing channels (e.g. Paid Search, Display, Social, Email) and search engine optimization, along with working in a performance marketing setting.

SPECIALIZED KNOWLEDGE

We expect that the individual filling this role possesses deep knowledge of digital marketing tactics and the ways those tactics are measured and optimized. This role will be filled by an experienced individual responsible for solving complex problems, identifying opportunities, and providing insights and opinion while being viewed as a thought leader by senior leadership.  The candidate must be able to communicate insights clearly and consider their implication for helping the organization and for improving the health of communities we serve.

Some specific examples of the required knowledge are:

+ Experience with large scale, high traffic websites and mobile applications.

+ Experience with multiple, disparate data sources including databases, data files, APIs and unstructured data.

+ Understanding of attribution modeling and the concepts of marketing mix modeling.

+ Experience with other analytics tools such as Power BI, Tableau, R or Python.

+ Experience working with Voice of the Customer data.

+ Experience with A/B and Multi-Variate testing

+ Excellent communication, including written, verbal and presentation skills.

+ Comfortable working independently to achieve a successful result.

+ Strong project management skills.

DESIRED ATTRIBUTES

We need an individual who can work with a variety of stakeholders, understand the business challenge they face, and create insights that can help our stakeholder drive their strategic initiatives forward around understanding and serving our customers. We need someone with a proven ability to understand and interpret data, turn that data into recommendations, communicate those recommendations in both a verbal and written manner, and maintain strong relationships across functions including but not limited to Marketing.

Work Shift:

Day

Scheduled Weekly Hours :

40

Department

Data Analytics

Join us!

Equal Employment Opportunity

OhioHealth is an equal opportunity employer and fully supports and maintains compliance with all state, federal, and local regulations. OhioHealth does not discriminate against associates or applicants because of race, color, genetic information, religion, sex, sexual orientation, gender identity or expression, age, ancestry, national origin, veteran status, military status, pregnancy, disability, marital status, familial status, or other characteristics protected by law. Equal employment is extended to all person in all aspects of the associate-employer relationship including recruitment, hiring, training, promotion, transfer, compensation, discipline, reduction in staff, termination, assignment of benefits, and any other term or condition of employment