• Search Engine Optimization Manager

    Choice Hotels (Scottsdale, AZ)


    JOB SUMMARY:

    The Manager, Search Engine Optimization (SEO) is responsible for leading day-to-day SEO efforts across technical optimization, content strategy, and cross-functional collaboration. This role supports the Senior Manager of SEO and works closely with internal stakeholders and external agencies to drive organic search performance. The position is part of the Organic Search team and does not have direct reports. It plays a key role in shaping SEO strategy and execution to support business goals.

    RESPONSIBILITIES:

    + Serve as the primary point-of-contact for SEO initiatives, coordinating with internal teams and third-party agencies.

    + Manage SEO project timelines, deliverables, and communications across stakeholders.

    + Lead technical and content optimization efforts, including crawlability, keyword strategy, and content audits.

    + Collaborate with IT teams to define and implement SEO-related technical requirements.

    + Monitor and report on SEO performance using tools such as Adobe Analytics, Google Analytics, and SEO platforms.

    + Identify risks and issues, propose mitigation strategies, and communicate updates to business stakeholders.

    + Partner with cross-functional teams (Content, SEM, Affiliate, Web Analytics) to align SEO strategies and measure impact.

    + Develop and maintain SEO benchmarks and trend reports to inform strategy and track progress.

    QUALIFICATIONS:

    Employment Experience

    + Minimum 5 years of direct SEO experience in a competitive industry (agency or client-side).

    + Experience in hospitality or travel is a plus.

    Technical Skills

    + Proficiency with SEO tools (crawlers, ranking tools, backlink checkers) and web analytics platforms (Adobe Analytics, Google Analytics).

    + Strong understanding of technical SEO, keyword research, content strategy, and site architecture.

    + Familiarity with CMS platforms and frameworks that impact SEO accessibility.

    + Skilled in Microsoft Office and other modern workplace tools.

    Additional Skills & Competencies

    + Proven ability to manage external agency relationships and internal stakeholder communications.

    + Strong critical thinking and problem-solving skills.

    + Excellent written, verbal, and listening communication skills.

    + Ability to develop business cases and drive implementation of SEO strategies.

    Education Requirements

    + Bachelor’s degree (BA, BS) from a four-year college or university, or equivalent combination of education and work experience.

    Choice prioritizes our associate wellbeing by offering a comprehensive benefits program that is both competitive and flexible to help you achieve your wellbeing goals - here are just a few:

    + Competitive compensation and benefits, including medical, dental, and vision coverage

    + Leave and paid time-off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance

    + Financial benefits for retirement and health savings

    + Employee recognition programs

    + Discounts at Choice hotels worldwide

     

    About Choice

     

    Choice Hotels International, Inc. (NYSE: CHH), is one of the largest lodging franchisors in the world. With 7,500 hotels in 45+ countries and territories, we offer a range of high-quality lodging options in the upper upscale, upper midscale, midscale, extended stay, and economy segments. We’re the hotel company for those who choose to bet on themselves — the striver, the dreamer, the entrepreneur — because that’s who we are, too.

     

    At Choice, we are united by the simple belief that tomorrow will be even better than today — for associates, our company, and our franchisees. At our worldwide corporate headquarters in North Bethesda, Maryland, at our technology center in Scottsdale, Arizona, and through our associates around the globe, every voice is heard and every idea is listened to, no matter what area of the company they come from. We are united in supporting the entrepreneurial dreams of our thousands of franchise owners, which propels us forward — giving our work at Choice a purpose larger than our business.

    Our corporate office locations:

    North Bethesda, MD — Located at Pike & Rose (https://pikeandrose.com/) , our worldwide headquarters is less than 15 miles from Washington, D.C., one block away from the North Bethesda Metro station, with easy access to I-495, complimentary parking, electronic charging stations, restaurants and retail.

     

    Scottsdale, AZ — Located at the northwest corner of Loop 101, the Scottsdale office is home to our technology, eCommerce and customer service organizations, with easy access to complimentary parking, electronic charging stations, restaurants and retail.

     

    Minneapolis, MN — Select roles are based in our Minneapolis office on Highway 394, near the intersection with Highway 100, only five minutes from downtown.

     

    Field/Remote — Select roles designated as field/remote will require associates to work from a home office, connecting virtually with Choice team members and leadership on Zoom, with possible required travel depending on the role.

     

    Choice’s Cultural Values

     

    Welcome and Respect Everyone | Be Bold | Be Quick | Listen | Be Curious | Show Integrity

     

    Choice’s Leadership Principles

     

    Act with Intention | Lead with Authenticity | Grow & Deliver