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Director of Marketing and Growth
- Cella Inc (Richmond, VA)
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Drive the Growth Strategy: Develop and execute a firm-wide business development plan in collaboration with executive leadership. You will translate the firm's strategic goals into actionable marketing and BD initiatives.
Coach & Empower Attorneys: Partner with, coach, and empower the firm's attorneys to build and execute effective individual and practice-level business development plans, helping them turn prospects into lasting client relationships.
Elevate the Brand: Define and amplify the firm's brand narrative and market position. You will ensure a consistent and powerful brand identity across all channels, from public relations and social media to proposals and client events.
Manage the Opportunity Pipeline: Oversee the firm's entire opportunity pipeline, from leading high-stakes RFP and proposal responses to leveraging a CRM system for data-driven client targeting and relationship management.
Build Market Intelligence: Serve as the firm's expert on market trends, competitive landscapes, and client industry shifts to identify and capitalize on new business opportunities.
Enhance Firm Reputation: Manage the firm's submissions for prestigious legal directories and awards (e.g., Chambers, Best Lawyers) to enhance visibility and reinforce its reputation for excellence.
Qualifications:
5+ years of senior-level leadership experience in marketing and business development.
A background in a professional services firm (law firm experience is a major plus!).
A proven track record of developing strategies that drive revenue growth.
Exceptional communication skills and the ability to influence senior stakeholders.
This is a unique opportunity to own a critical function with executive visibility and make a measurable impact.
Crucially, this experience must be from within a professional services firm (law firm, accounting, or consulting). Direct law firm experience is strongly preferred.
Expertise in managing CRM systems, RFP/proposal processes, and departmental budgeting.
Strong project management skills and the ability to navigate multiple priorities under tight deadlines.
A Bachelor's degree is required.
Benefits:
Health
Vision
Dental
401k
JOBID: 102025-112148#LI-CELLA#LI-RK1#PLEqual Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact [email protected] offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility). This posting is open for thirty (30) days.
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