• Associate Director, HCP & Payor Marketing

    Insight Global (Midlothian, VA)


    Job Description

    Insight Global is looking for an Associate Director of HCP & Payor Marketing to support a specialty pharmaceutical company in Richmond, VA. This person will be required to work in the office Tuesday-Thursday. This role will be responsible for developing and executing marketing strategies and materials to support Payor pull-through, channel acquisition support for HCPs, Patient access support programs and Key Account communications.

     

    The ideal candidate will collaborate cross-functionally with Field Sales, Account Management, Payor, Channel, and Training teams to ensure alignment and effectiveness of access tools and training. They will also lead Payor pull-through strategy & execution, including leading the evolution of HCP facing field related payor pull-through materials.  Own the development and maintenance of patient access support program materials and website content, in close partnership with Field Sales, Trade/Channel, Payor and HUB operations teams (e.g., hub tools, co-pay program materials, etc.)  Lastly, manage brand budget and key vendor relationships for access strategy and content creation.

     

    We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to [email protected] learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/.

     

    Skills and Requirements

     

    - Bachelor’s degree in Marketing, Business, or related field

     

    - 5+ years of experience in pharmaceutical marketing

     

    - 2+ years of experience with payor HUB/patient access marketing - MBA or advanced degree