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Position Number: 012372

Department: Business Services (Adm)

Employment Type: Permanent - Full-time

Months Per Year: 12

Essential Duties and Responsibilities:

+ Plans, directs, creates, and produces all merchandising, marketing, and informational program plans and materials.

+ Serves as the chief communicator for Business Services and the primary communication and public relations liaison to other campus departments.

+ Hires, trains, and supervises staff to provide a comprehensive marketing strategy using technology, electronic, and print media.

+ Develops metrics and assessment instruments (feedback systems and surveys) for the collection and analysis of data to improve and recommend marketing strategies.

+ Coordinates the marketing team to plan and produce internal and external public relations materials.

+ Coordinates the marketing team to develop marketing and image development for departments.

+ Provides additional marketing and technical communications support as requested.

+ Works closely with University Communications to ensure consistent messaging across multiple platforms and divisions.

Minimum Experience / Education:

Required Minimum Qualifications:

+ Bachelor’s degree and

+ Three years of experience in the area of assignment, of which at least one is supervisory or in a lead-worker capacity; or

+ Equivalent combination of training and experience.

+ All degrees must be received from appropriately accredited institutions.

Preferred Education Skills and Experience:

+ Marketing and communication experience within a University environment.

+ Familiarity with graphic design concepts, software, and applications.

+ Experience creating communication and marketing plans.

+ Experience with assessment and survey methods.

+ Knowledge of marketing techniques in a retail environment.