• Marketing Analyst - Associate (Campaign…

    UPMC (Pittsburgh, PA)


    Are you curious, data-driven, and excited by the idea of turning insights into action? As a Marketing Analyst - Associate on our Marketing Automation team, you'll help shape the way UPMC Health Plan connects with members through personalized, data-informed campaigns across email, SMS, push notifications, and direct mail.

     

    In this role, you'll collaborate with campaign managers, digital channel experts, and cross-functional teams to design and execute automated campaigns that support both marketing and operational goals. You'll work hands-on in Salesforce Marketing Cloud, using SQL and Excel daily to analyze data, build solutions, and uncover insights that drive smarter decisions.

     

    This is a hybrid position, with weekly office attendance required based on business needs-giving you the flexibility to work remotely while staying connected with your team and the tools that power our campaigns.

    What You'll Be Doing

    + Build, audit, and maintain automated campaign solutions in Salesforce Marketing Cloud.

    + Analyze marketing campaign data to identify trends, gaps, and opportunities-then translate those insights into clear, actionable recommendations.

    + Collaborate with internal stakeholders to define campaign objectives and present findings in a way that's easy to understand and impactful.

    + Provide deeper context to survey results by supplementing with additional data and storytelling.

    + Create reports and presentations that highlight campaign performance and research outcomes.

    + Maintain project plans and model business requirements for new systems or enhancements.

    + Ensure all work meets high standards for accuracy and quality-100% error-free is expected.

    + Support other departments during periods of high volume or backlogs.

    + Participate in team meetings, share ideas, and contribute to a collaborative, client-focused culture.

    + B.A. degree or equivalent work experience.

    + 1 year of related experience required

    + Competency with MS Excel Office

    + Organizational, interpersonal, and critical thinking abilities; demonstrable knowledge of SQL or other programming language(s).

    + Knowledge of insurance and/or health care industries preferred.Licensure, Certifications, and Clearances:UPMC is an Equal Opportunity Employer/Disability/Veteran