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Full-Stack Growth Developer
- Cella Inc (Arlington, VA)
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Own the entire technical architecture of the website, including the CMS (WordPress), hosting, and overall site security.
Ensure tight uptime, reliability, and security, managing plugins and addressing vulnerabilities immediately to protect our core business asset.
Proactively manage and optimize site performance (speed, mobile responsiveness, and overall User Experience) to reduce friction in the lead capture process.
Build and deploy new landing pages, forms, and Call-to-Action (CTA) changes to support marketing campaigns and lead generation goals.
Partner with the CRO Specialist to implement and run A/B tests on key site infrastructure elements and conversion flows.
Implement all technical SEO recommendations (e.g., site structure, site maps, page speed fixes) identified by the SEO Specialist.
Ensure frictionless lead capture and booking flows across the site, making sure every click leads easily to a qualified lead for our sales team.
Implement trust signals, testimonials, and social proof elements across the site to boost credibility and conversion rates.
Act as the essential technical partner to the CRO, SEO, and Marketing Operations teams, supporting all growth experiments and site-related initiatives.
Collaborate on a potential future website revamp to update the site and accommodate new target profiles.
Qualifications:
Strong full-stack development experience with a deep focus on WordPress architecture, security, and performance optimization.
Proven experience in deploying marketing and CRO initiatives (e.g., landing pages, A/B tests) in a lead-generation environment.
Expertise in technical SEO implementation.
Demonstrated experience ensuring security and reliability as a primary function of site ownership.
An entrepreneurial, self-directed mentality-you can manage the website independently and drive required updates.
Excellent cross-functional communication skills to translate technical requirements for marketing and business teams.
JobID: 102025-112867#LI-Cella#LI-KF1#PLEqual Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact [email protected] offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility). This posting is open for thirty (30) days.
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