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Omni-Channel Shopper Strategist

**Employment Type:** Full Time

**Date Posted:** 10/15/2025

**Location:** Philadelphia, PA

**Pay Range:** Negotiable

**Job Number:** JO-2510-2745

Primary Function

The Omni-Channel Shopper Strategist is a mid- to senior-level role designed for someone passionate about how people shop, discover, and purchase across today’s retail and digital ecosystem. This role isn’t just about strategy on paper — it’s about forging connections between consumer insight, shopper behavior, and path-to-purchase execution that deliver measurable results.

You’ll lead omni-channel journey mapping, retail media planning, and shopper activation strategies, uncover insights from shopper and consumer data, and collaborate across creative, media, PR, and account teams to ensure programs are grounded in real consumer behavior and retailer realities.

Equal parts strategist, storyteller, and mentor, you’ll translate complex data into clear, actionable plans while coaching a junior strategist and ensuring client programs influence shoppers from awareness to conversion to loyalty.

Work Model: Hybrid – in-office Monday, Wednesday, Thursday; remote Tuesday and Friday. Offices in Harrisburg, Philadelphia, or Atlanta.

Duties & Responsibilities

+ Omni-Channel Shopper Strategy: Translate brand and business objectives into integrated shopper strategies that connect retail, e-commerce, social, experiential, and in-store touchpoints.

+ Path-to-Purchase Mapping: Develop shopper journey maps that identify barriers and triggers across awareness, consideration, trial, conversion, and loyalty.

+ Insights & Analytics: Leverage tools (Nielsen, IRI, Numerator, retailer data portals, etc.) to identify growth opportunities and shopper trends.

+ Storytelling: Turn shopper and consumer data into clear narratives that inspire cross-functional teams and clients.

+ Collaboration: Partner with account, creative, PR, and media teams to ensure ideas are consumer-first and retail-ready.

+ Retail Media & Activation: Evaluate shopper media programs, retailer-specific activations, and e-commerce platforms; deliver reporting with optimization recommendations.

+ Mentorship: Manage and coach a Public Relations Strategist, helping them understand shopper and omnichannel strategy.

+ Vendor Partnership: Build strong partnerships with shopper media and retail platforms to activate integrated campaigns.

+ Travel: Up to ~15%

Skills & Qualifications

+ Shopper & Consumer Knowledge: Deep knowledge of the path to purchase and how omni-channel experiences shape decisions.

+ Analytics Skills: Comfort with category/shopper data platforms and retailer media dashboards.

+ Strategic Storytelling: Ability to connect data to decisions in a way that inspires creative and media planning.

+ Collaboration & Leadership: Track record of mentoring talent and working across functions.

+ Mindset: A balance of analytical rigor and creative problem-solving

Education & Experience

+ Experience: 5–7 years in shopper marketing, retail media, consumer insights, or integrated strategy (agency or CPG experience strongly preferred).

To Apply

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Diversity Inclusion & Customer Service Statement

TeamPeople, a division of System One, is an organization dedicated to providing superior customer service. Outstanding customer service encompasses everything from performing the technical, creative and operational aspects of our jobs to the best of our ability, to going the extra mile to assist our customers and colleagues in any way. TeamPeople not only serves as a valued partner for our clients, but we offer eligible employees health and welfare benefits coverage options including medical, dental, vision, spending accounts, life insurance, voluntary plans, as well as participation in a 401(k) plan.

We respect, value and celebrate the unique attributes, characteristics and perspectives that make each person who they are. We also believe that bringing diverse individuals together allows us to collectively and more effectively address the issues that face our customers. It is our aim, therefore, that our partners, strategies and investments reflect these core values. TeamPeople is dedicated to providing superior customer service and is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, age, national origin, disability, family care or medical leave status, genetic information, veteran status, marital status, or any other characteristic protected by applicable federal, state, or local law.

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