• Sr. Marketing Insights Analyst

    Insight Global (New York, NY)


    Job Description

    The Marketing Insights and Analytics team is looking to bring on a Sr. Analyst to support the Organic Social and Paid Media teams regarding upper funnel analysis of trailers, teasers, social recaps, mid-season and post-season evaluations. This candidate will leverage social listening platforms such as Notewater, to provide audience analysis and consumer insight, and build dashboards and reports. This role requires a deep level of curiosity and research to understand audience behavior, competitor trends, and sentiment. To conduct market and audience research, this role will leverage tools like MRI and Audience. Familiarity across all social media platforms (i.e., Meta, X, Snapchat, Pinterest, Reddit) and their tools (I.e., Meta Ads Manager, Business Manager) is essential to upper funnel analysis. The ideal candidate will have a passion for media and entertainment and will be keen to culture trends.

     

    We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to [email protected] learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/.

     

    Skills and Requirements

     

    2-3 years of experience conducting upper funnel market and audience research

     

    Strong familiarity with Social listening platforms, like Notewatch, to build dashboards and reporting

     

    Strong familiarity with market research and audience tools like MRI and Audience

     

    Strong experience working in multi-platform environments (Meta, Pinterest, Snapchat, X, Reddit, Tiktok) and their respective Ads/Business Managers

     

    Degree in Statistics, Mathematics, Economics, Sociology, Psychology SQL and Python experience

     

    Industry: entertainment