"Alerted.org

The Associate Category Manager plays a critical role in supporting channel and customer-specific selling strategies and category management initiatives at BODYARMOR Sports Nutrition (BASN). This role utilizes a variety of data sources and analytical tools to deliver actionable, fact-based insights that influence decision-making at national retailers. The ultimate goal is to serve as a strategic partner to the Sales team, equipping them with the guidance, tools, and support needed to exceed sales targets.

Function Related Activities/Key Responsibilities:

Customer Support

+ Serve as the primary category management contact for regional retailers including Winco, KVAT Food City, Giant Eagle, and Wegmans.

+ Provide key support in driving growth and achieving objectives within these accounts.

Strategic Partnership & Leadership

+ Lead strategic support for annual line reviews, including objective setting, meeting preparation, presentation development, and in-person participation.

+ Deliver fact-based thought leadership to guide strategic and tactical decisions for customer planning and execution.

+ Develop compelling insights and recommendations that align retailer and shopper benefits with BASN's corporate goals.

+ Utilize a wide range of tools including scan data, shopper panels, depletions, assortment/planogram software, and proprietary systems.

+ Drive assortment optimization, inventory analysis, and regression modeling to create retailer-specific planogram recommendations.

+ Act as a category-first advocate in key customer meetings, presenting best practices and success stories from similar accounts.

•Category Analytics

+ Continuously analyze customer performance to identify execution gaps, underperforming items, post-promotion effectiveness, and category trends.

+ Identify pricing and promotional opportunities to ensure competitive shelf pricing and efficient trade spend.

+ Own and enhance customer-specific reporting tools to support the Category Management team's analytical processes.

Team Leadership and Enablement

+ Continuously analyze customer performance to identify execution gaps, underperforming items, post-promotion effectiveness, and category trends.

+ Identify pricing and promotional opportunities to ensure competitive shelf pricing and efficient trade spend.

+ Own and enhance customer-specific reporting tools to support the Category Management team's analytical processes.

Education Requirements:

+ Bachelor's degree (BA/BS) required

Related Work Experience:

+ Minimum of 3 years of experience in sales, category management, shopper insights, or strategy.

+ Field sales experience is a plus.

Functional Skills:

+ Proven team player with strong leadership, communication, and organizational skills.

+ Strategic thinker with a creative mindset and keen attention to detail.

+ Advanced technical proficiency in:

+ Scan systems (e.g., Nielsen, Circana, Scintilla, Madrid, 1010)

+ Panel systems (e.g., Nielsen, Circana, Numerator)

+ Microsoft Excel, PowerPoint, Word

The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.

Pay Range:$86,300 - $113,000

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage:7.5

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.