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The Software Development Company (SDC) Marketing Team at Microsoft drives compelling marketing and investments to engage software companies building the next generation of AI-powered apps and agents. Software companies fuel the next era of innovation, representing a $250+B overall TAM opportunity. As Product Marketing Manager for Startups & Digital Natives, you will bring to life why Microsoft’s cloud is the best choice for innovative software companies to build, scale, and differentiate. You’ll shape and tell the “Why Microsoft for Software Companies” story—through our voice and the voice of our partners—across inbound and outbound channels, events, and digital experiences.

This is a highly dynamic, cross-company role that partners closely with Cloud Marketing, Engineering, Partner, and Field teams to drive Azure adoption, accelerate marketplace growth, and deliver measurable impact for our ecosystem.

Responsibilities

Craft compelling value propositions, competitive positioning, and messaging inspiring for founders, technical leaders, and the broader partner ecosystem

• Lead and execute integrated marketing strategies to recruit, onboard, and accelerate high-potential startups and digital natives

• Land the Microsoft platform opportunity through digital channels, third-party events, and flagship moments

• Create compelling success stories showcasing how startups and digital natives innovate, scale, and win with Microsoft

• Collaborate across teams including Cloud Marketing, Engineering, Partner, and Field teams to drive unified execution across the Build–Publish–Grow journey

• Communicate plans and results to senior management, global field leads, and stakeholders with confidence and clarity

• Build and continuously improve core marketing content reflecting the latest product capabilities, incentives, and go-to-market opportunities

• Drive event strategy, planning, and execution at Tier 1 events ensuring the software company narrative is integrated throughout tracks and keynotes

• Deliver market & audience insights providing feedback to inform product development, marketing messaging, and investment priorities. Use data and customer feedback to refine targeting and engagement strategies.

• Set clear success criteria, measure impact, and evolve strategies to drive Azure Consumed Revenue (ACR) growth

• Embody our culture and values

Qualifications

Required/minimum qualifications

+ Master's Degree in Marketing, Computer Science, Business or related field AND 1+ year(s) experience in business OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 2+ years experience in business OR equivalent experience.

+ Product marketing or partner marketing experience in the software industry.

+ Knowledge in cloud computing, specifically building and delivering cloud applications to customers.

Additional or preferred qualifications

+ Master's Degree in Marketing, Computer Science, Business or related field AND 3+ years experience in business OR Bachelor's Degree in in Marketing, Computer Science, Business or related field AND 5+ years experience in business OR equivalent experience.

+ Experience with startups or digital-native companies.

Product Marketing IC3 - The typical base pay range for this role across the U.S. is USD $85,100 - $169,800 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $112,000 - $185,300 per year.

Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here: https://careers.microsoft.com/us/en/us-corporate-pay

• Microsoft will accept applications for the role until November 1st, 2025

Microsoft is an equal opportunity employer. Consistent with applicable law, all qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations (https://careers.microsoft.com/v2/global/en/accessibility.html) .