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What you'll bring to the team

The General Manager of the LEGOLAND Discovery Center Michigan (Auburn Hills) is responsible for delivery of the attractions strategy, short and long-term EBITDA, and guest satisfaction goals. Supporting the team with ensuring every guest enjoys a memorable, world-class guest experience and that every member of the team embraces and exhibits our company values.

Qualifications & Experience

Key Responsibilities:

+ Champion a guest-first culture and use data to understand and improve guest experience

+ Lead the development and execution of strategic marketing plans across all channels

+ Segment and target audiences, identifying new markets and growth opportunities

+ Serve as a visible, values-driven Brand Ambassador internally and externally

+ Ensure strong financial performance, including delivery of EBITDA, P&L, ROI, and cost control targets

+ Optimize Revenue Per Capita (RPC) and channel yield; activate Midway revenue levers

+ Drive productivity strategies and sustainable long-term growth

+ Oversee capital project delivery on time, on budget, and with desired returns

+ Foster a high-performance team culture with strong employee engagement

+ Lead HR and talent development processes, focusing on DEI&A, wellbeing, and succession planning

+ Build diverse, customer-centric teams and develop leaders across functional areas

+ Maintain a low-risk, compliant operating environment with robust safety and profit protection

+ Ensure operational efficiency, appropriate staffing, and consistent delivery of world-class experiences

+ Manage all employment policies and procedures in partnership with HR

+ Create and sustain external partnerships with nonprofits, local businesses, and authorities

+ Use customer insights and analytics to drive strategic decision-making

+ Execute change initiatives and adapt quickly to evolving business needs

+ Promote open communication, safety, and a collaborative team culture

+ Deliver on all CSR targets and represent the brand with integrity in the local community

+ Perform other duties as assigned in alignment with the scope of the role

Qualifications and Experience:

+ Bachelor’s degree in business, management, or marketing (preferred)

+ Minimum 3 years of experience at a manager level in a high visitor volume environment

+ Proven track record of delivering EBITDA targets for at least 2 years

+ Experience working with children and families (preferred)

+ Strong leadership, business acumen, and operational mindset

+ Financially astute with strong analytical and detail-oriented skills

+ Creative, charismatic, and able to inspire innovation and drive results

+ Adaptable, resilient, and confident with a “make it happen” attitude

+ Excellent communicator with strong relationship-building and negotiation skills

+ Self-aware, empathetic, and committed to team collaboration

+ Passionate about delivering exceptional guest and customer service

+ Thrives in fast-paced, dynamic environments with a focus on the big picture

Benefits

+ Excellent health care options (medical, dental, and vision that encourage preventative care).

+ Outstanding Paid Time Off (PTO) that allows for adventure, rest, relaxation, or recuperation.

+ Merlin Magic Pass for friends and family to enjoy the parks & attractions

+ Recognition Programs and Rewards

+ 401(k) program with company match

+ Tuition reimbursement programs

+ Numerous learning and advancement opportunities

Pay Range

Compensation between USD $80,000.00/Yr.-USD $90,000.00/Yr.

Submit a Referral (https://careers-na-merlinentertainments.icims.com/jobs/10122/general-manager-%28legoland-discovery-center%29/job?mode=apply&apply=yes&in\_iframe=1&hashed=-1834381883)

At Merlin we welcome the world to our magical attractions and resorts every day and we want to reflect that same multicultural mix inside our business too. We strive to create an inclusive and diverse workplace where people can be themselves, have the same opportunities and thrive together. Because at Merlin, everyone matters!

Together, we work to create a workplace where everyone feels valued, no matter their age, race, gender, disability or sexual orientation. Although we understand that we'll always be learning and growing, we aim to be the most inclusive and flexible employer in our industry.

**Location (Country-State-City)** _US-MI-Auburn Hills_

**Job ID** _2025-10122_

**Employment Type** _Full-Time_

**Offer/Contract Type** _At Will (US Only)_

**Location Name** _LEGOLAND Discovery Center Michigan_