• Manager, Paid Media, Barter

    Dow Jones (New York, NY)


    About Us:

    Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the world's largest news-gathering operations globally. It is home to leading publications and products including the flagship Wall Street Journal, America's largest newspaper by paid circulation; Barron's, MarketWatch, Mansion Global, Financial News, Investor's Business Daily, Factiva, Dow Jones Risk & Compliance, Dow Jones Newswires, OPIS and Chemical Market Analytics. Dow Jones is a division of News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV).

    About the Role:

    Dow Jones is seeking a Manager, Paid Media - Barter to lead the planning, negotiation, and execution of media barter deals that drive measurable impact across the full marketing funnel. The ideal candidate is a savvy dealmaker with strong media instincts, deep paid media experience, and a proven ability to balance business objectives with performance outcomes.

     

    You will report to the Director, Paid Media and work cross-functionally with teams across the marketing organization including, but not limited to, Acquisition, Brand, Audience, and Data Science.

     

    You will work on-site in our midtown Manhattan office 3 days each week.

    You will:

    + Lead the sourcing, structuring, and negotiation of media barter deals with vendors and partners to maximize value and ROI for the business.

    + Develop and manage end-to-end barter media campaigns, including planning, execution, and performance tracking across brand and performance marketing objectives.

    + Be hands on in-platform - QA'ing campaign builds, optimizing targeting strategy, and monitoring performance.

    + Write compelling creative briefs that align with campaign goals and ensure delivery of impactful, on-brand assets.

    + Partner with internal stakeholders (Brand, Acquisition, Legal, and Finance teams) to ensure barter deals meet business, creative, and contractual requirements.

    + Manage vendor relationships, evaluate trade proposals, and assess opportunities to extract the highest possible value from each agreement.

    + Establish clear KPIs and work with analytics teams to measure success across the full funnel—from awareness through conversion—and optimize accordingly.

    + Collaborate cross-functionally to ensure barter media is fully integrated into the broader media mix and supports business growth.

    + Maintain a pulse on market trends and media landscape to identify new barter opportunities and innovative partners.

    You have:

    + 5-7 years of experience in paid media, either on the agency or media sales side, with a focus on barter/trade deals.

    + Proven track record of successful barter negotiations that secured high-value deals and delivered measurable impact.

    + Deep understanding of full funnel media campaigns, including the metrics and methodologies used to evaluate performance.

    + Strong analytical skills; able to interpret performance data and make strategic recommendations.

    + Experience writing creative briefs and partnering with creative teams to fulfill campaign objectives.

    + Proficiency with Google Workspace (Slides, Sheets, Docs) and media planning/reporting tools.

    + Highly collaborative with excellent communication and relationship-building skills.

    + Detail-oriented, organized, and comfortable managing multiple deals and stakeholders at once.

    + Self-starter with a proactive mindset, capable of seeking out and building the necessary relationships throughout the league to achieve success.

    + A bachelor's degree in marketing or business administration (or equivalent experience) is preferred.

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    Our Benefits:

    + Comprehensive Healthcare Plans

    + Paid Time Off

    + Retirement Plans

    + Comprehensive Insurance Plans

    + Lifestyle programs & Wellness Resources

    + Education Benefits

    + Family Care Benefits & Caregiving Support

    + Commuter Transit Program

    + Subscription Discounts

    + Employee Referral Program

     

    Learn more about all our US benefits

     

    Reasonable accommodation: Dow Jones, Making Careers Newsworthy - We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. EEO/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at [email protected]. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.

     

    Business Area: Dow Jones - CMO - Marketing

     

    Job Category: Marketing & Product Management

    Union Status:

    Non-Union role

     

    Pay Range: $85,000 - $105,000

     

    We recognize that attracting the best talent is key to our strategy and success as a company.As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates.The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate's experience, industry knowledge, location, technical and communication skills, and other factors that may prove relevant during the interview process.

     

    Pay-for-performance is a key element in our strategy to attract, engage, and motivate talented people to do their best work. Similarly to salary, for bonus eligible roles, targets are set based on a variety of factors including competitive market practice.

     

    For benefits eligible roles, in addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including "elective" benefits employees may select to best fit the needs and personal situations of our diverse workforce..

     

    Since 1882, Dow Jones has been finding new ways to bring information to the world’s top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron’s, MarketWatch and Financial News.

     

    This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award-winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day.

     

    Req ID: 49677