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Senior Manager, Fluke Creative Studio

The Senior Manager, Fluke Creative Studio will lead a multidisciplinary internal agency within Fluke’s Marketing organization — driving high-volume, creative excellence, organic growth, operational efficiency, and strategic impact. This leader will oversee a talented team specializing in content, design, photography, and videography, and will manage external agencies and freelance networks to scale creative production globally.

The ideal candidate is both a visionary and an executor—able to lead and inspire creative innovation while operationalizing workflows that deliver high-quality, branded campaigns and assets at scale. They will play a critical role in evolving the studio into a modern, agile, and insight-driven creative engine, ensuring all work reflects Fluke’s brand purpose, connects emotionally with audiences, and supports business growth across regions and channels.

Key Responsibilities

Creative Studio Leadership:

+ Lead, inspire, and develop a cross-functional creative team, fostering a culture of trust, collaboration, innovation and results-driven creativity.

+ Champion an inclusive environment where ideas thrive and diverse perspectives shape stronger creative outcomes.

Creative Strategy & Execution:

+ Develop and execute holistic, 360° campaigns across digital, print, video, and experiential media.

+ Partner closely with Brand, Product Marketing, Digital and other stakeholder teams to ensure every asset supports positioning, business priorities, and market goals.

+ Drive storytelling that builds awareness, engagement, and demand across multiple customer segments and geographies.

Organic Growth & Performance (Content-Led SEO / AEO / GEO)

+ Oversee the content strategy and creative execution that supports SEO, AEO, and GEO initiatives—ensuring all content is discoverable, relevant, and engaging.

+ Partner with the Digital Marketing team to align keyword insights, search intent, and platform best practices, then translate those into compelling creative and content deliverables.

+ Lead the team in producing web, video, and other content optimized for organic visibility and user experience, driving increased traffic and lead generation.

+ Champion continuous improvement in content performance through analytics and insight-driven storytelling.

Operational & Resource Management:

+ Build and maintain a scalable network of external agencies, production partners, and freelancers to flex capacity and meet global demand.

+ Optimize workflows, creative intake, and project management processes to increase efficiency and velocity in partnership with the Sr. Manager, Marketing Operations.

+ Oversee budgets, contracts, and vendor relationships to ensure cost-effective and timely project delivery.

Innovation & Modernization:

+ Lead the Creative Studio’s exploration and adoption of AI, automation, and emerging technologies to streamline production and enhance creative output.

+ Stay ahead of cultural, design, and digital trends to ensure the Fluke brand remains contemporary and relevant.

+ Infuse data-driven insights into creative strategy and campaign planning.

Cross-Functional Collaboration:

+ Build strong partnerships across Marketing, Product, and Commercial teams to ensure creative output aligns with global go-to-market strategies.

+ Act as a trusted advisor and creative thought partner to senior stakeholders.

+ Facilitate creative workshops and brainstorms that inspire bold ideas and innovative thinking across the organization.

Quality & Performance:

+ Establish and uphold creative standards for brand consistency, storytelling quality, and customer impact.

+ Measure and communicate the studio’s contribution to business outcomes through KPIs, analytics, and feedback loops.

Qualifications

+ Bachelor’s degree in Marketing, Design, Communications, or related field (Master’s preferred).

+ 10+ years of progressive experience leading creative or brand teams within an agency or in-house environment.

+ Proven track record developing and executing integrated campaigns that drive measurable business results.

+ Expertise across content strategy, SEO/AEO/GEO, design, art direction, photography, and videography.

+ Deep understanding of traditional, digital, and emerging media channels.

+ Experience leading hybrid teams (internal and external) and scaling creative operations globally.

+ Proficiency with creative and project management tools (e.g., Adobe Creative Suite, Asana, Monday.com).

+ Strong organizational, communication, and leadership skills with the ability to manage multiple priorities in a fast-paced environment.

+ History of demonstrating creative excellence and strategic impact

Fortive Corporation Overview

Fortive’s essential technology makes the world safer and more productive. We accelerate transformation in high-impact fields like workplace safety, build environments, and healthcare.

We are a global industrial technology innovator with a startup spirit. Our forward-looking companies lead the way in healthcare sterilization, industrial safety, predictive maintenance, and other mission-critical solutions. We’re a force for progress, working alongside our customers and partners to solve challenges on a global scale, from workplace safety in the most demanding conditions to advanced technologies that help providers focus on exceptional patient care.

We are a diverse team 10,000 strong, united by a dynamic, inclusive culture and energized by limitless learning and growth. We use the proven Fortive Business System (FBS) to accelerate our positive impact.

At Fortive, we believe in you. We believe in your potential—your ability to learn, grow, and make a difference.

At Fortive, we believe in us. We believe in the power of people working together to solve problems no one could solve alone.

At Fortive, we believe in growth. We’re honest about what’s working and what isn’t, and we never stop improving and innovating.

Fortive: For you, for us, for growth.

About Fluke

Fluke is leading the world in creating software, test tools and technology that will support customers today and in the future. We are a customer-obsessed market leader with a strong reputation for reliability, quality and safety.A wholly owned subsidiary of Fortive Corporation (www.fortive.com), Fluke is a global corporation headquartered in the greater Seattle area. Driven by the successful Fortive Business System, Fluke offers the passion of a startup with the resources of a Fortune 500 company. We are focused on the growth of our individual employees, teams and the Fluke brand.

We Are an Equal Opportunity Employer. Fortive Corporation and all Fortive Companies are proud to be equal opportunity employers. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity or expression, or other characteristics protected by law. Fortive and all Fortive Companies are also committed to providing reasonable accommodations for applicants with disabilities. Individuals who need a reasonable accommodation because of a disability for any part of the employment application process, please contact us at [email protected].

Pay Range

The salary range for this position (in local currency) is 111,500.00 - 207,100.00

The salary range for this position (in local currency) is 111,500.00 - 207,100.00

We are an Equal Opportunity Employer

Fortive Corporation and all Fortive Companies are proud to be equal opportunity employers. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity or expression, or other characteristics protected by law. Fortive and all Fortive Companies are also committed to providing reasonable accommodations for applicants with disabilities. Individuals who need a reasonable accommodation because of a disability for any part of the employment application process, please contact us at [email protected].