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  • Manager - Digital "MYCA" Customer Growth Marketing

    American Express (NY)



    Apply Now

    Description

    At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career.

     

    Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.

     

    Global Commercial Services (GCS) is the leading payments provider for businesses and corporations of all sizes. The US Small Business and Middle Market segment (SME – Small and Medium Enterprise) is the largest GCS customer segment, with tremendous growth momentum, and continues to be a key area of investment and focus for our company.

     

    The Small Business Customer Growth Marketing team focuses on delivering customer-centric treatments to expand and deepen our relationship with existing Small Business and Middle Market Card Members.

     

    As a Manager of Lending Treatments (customer level pricing, line, line of credit) you will lead strategic projects for these revenue critical programs and ongoing product channel management. As a Channel Manager owning these products, you’ll have the opportunity to structure how we engage with our Small Business Customers, through their primary digital Customer portal “My Card Account – MYCA.” You will create and develop the strategy for the Lending Treatment content that they are served within the “Customer portal,” which will in turn deeper their relationship with American Express. Influencing the trajectory of these significant SBS products by spearheading the development and rollout of the MYCA channel go-to-market and offer strategy. Making cardmembers aware of these treatments to ensure they are maximizing their membership value is a top focus area of growth for GCS. This is a highly visible and fast paced role on a growing team that will allow for you to build skills in partnerships, creative development, testing, and campaign analysis. Additionally, this individual will have the opportunity to lead two colleagues.

     

    How will you make an impact in this role?

     

    * Lead creative development with creative agency and collaborate with cross-functional partners and colleagues across the enterprise to flawlessly execute campaigns for the MYCA web and mobile channel

    * Responsible for continuous program optimization, results tracking, forecasting and developing key insights to enable decision-making

    * Partner cross-functionally with many teams, such as, Product, Enterprise Digital, Analytics, Risk, etc. to understand product related changes or enhancements and translate into effective marketing campaigns

    * Leverage data and customer insights to drive channel effectiveness and improve marketing treatments

    Minimum Qualifications:

    + Thought leader with proven success in leveraging customer insights and innovative thinking to deliver best in class customer experiences

    + Exceptional relationship skills – a person who proactively collaborates, seeks input and understands others’ goals to bring out the best for the business

    + Results driver with sense of accountability and ownership

    + Effective working in ‘white space’ and comfortable with ambiguity

    + Able to package information and tell a story to different levels of audiences

    + Positive energy and enthusiasm with a “can-do” attitude and strong sense of humor

    + Minimum 3-5 years of relevant work experience

    Preferred Qualifications:

    + People leadership experience a plus

    + Digital marketing experience

    Qualifications

    Salary Range: $103,750.00 to $174,750.00 annually bonus benefits

     

    The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.

     

    We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:

     

    + Competitive base salaries

    + Bonus incentives

    + 6% Company Match on retirement savings plan

    + Free financial coaching and financial well-being support

    + Comprehensive medical, dental, vision, life insurance, and disability benefits

    + Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need

    + 20 weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy

    + Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)

    + Free and confidential counseling support through our Healthy Minds program

    + Career development and training opportunities

     

    For a full list of Team Amex benefits, visit our Colleague Benefits Site .

     

    American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including, but not limited to, the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance. For positions covered by federal and/or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions.

     

    We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

     

    US Job Seekers - Click to view the “ Know Your Rights ” poster. If the link does not work, you may access the poster by copying and pasting the following URL in a new browser window: https://www.eeoc.gov/poster

     

    Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for these positions.

     

    **Job:** Marketing

    **Primary Location:** US-New York

    **Schedule** Full-time

    **Req ID:** 25020138

     


    Apply Now



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