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GENERAL SUMMARY:

DESCRIPTION:

The Marketing Coordinator – Service Line Marketing provides support of all marketing related functions within the service line marketing team. The marketing coordinator should be detail-oriented and have a solid understanding of marketing techniques with a keen interest in providing a consistent brand message across all service line marketing activities. The marketing coordinator will exhibit critical thinking skills, strong problem-solving skills, be organized and have strong attention to detail. This role reports to the Marketing Manager – Service Line Marketing.

PRINCIPLE DUTIES AND RESPONSIBILITIES:

+ Support strategic marketing initiatives and activities for all marketing leads in the service line marketing team.

+ Assist the marketing leads and director by coordinating and organizing projects, content, media initiatives, schedules and budgets.

+ Execute integrated multi-channel marketing plans and initiatives.

+ Organize and streamline marketing collateral.

+ Schedule and organize video shoots, photo shoots and collateral projects to support the service line leads.

+ Manage contractors and other promotional vendors.

+ Simplify complex data into a user-friendly format such as graphs, charts and other visual aids for key stakeholders and management.

+ Develop PowerPoint presentations for key stakeholder meetings.

+ Support marketing team members with other job-related duties as assigned.

EDUCATION & EXPERIENCE:

+ Associate’s degree in marketing, communications, public relations, advertising, health care management or a related field, required.

+ 0 to 2 years of experience in marketing, communications or operations, required.

+ Health care experience preferred.

+ Must have excellent time management skills and be guided by a compelling client/customer orientation.

+ Strong writing, communication and presentation skills.

+ Data, analytics and metrics oriented.

+ Manages numerous accounts and complex issues with an orientation toward both creativity and details. Works extremely well with key customers.

+ Experience using: Microsoft Word, Excel, PowerPoint and Outlook 2010.

+ Solid writing skills, and the ability to direct, edit and evaluate writing, design and production of promotional tools and materials, progressive knowledge of digital and social media platforms.

Additional Information

+ Organization: Corporate Services

+ Department: Marketing

+ Shift: Day Job

+ Union Code: Not Applicable

Additional Details

This posting represents the major duties, responsibilities, and authorities of this job, and is not intended to be a complete list of all tasks and functions. It should be understood, therefore, that incumbents may be asked to perform job-related duties beyond those explicitly described above.

Overview

Henry Ford Health partners with millions of people on their health journey, across Michigan and around the world. We offer a full continuum of services – from primary and preventative care to complex and specialty care, health insurance, a full suite of home health offerings, virtual care, pharmacy, eye care and other health care retail. With former Ascension southeast Michigan and Flint region locations now part of our team, Henry Ford’s care is available in 13 hospitals and hundreds of ambulatory care locations. Based in Detroit, Henry Ford is one of the nation’s most respected academic medical centers and is leading the Future of Health: Detroit, a $3 billion investment anchored by a reimagined Henry Ford academic healthcare campus. Learn more at henryford.com/careers .

Benefits

The health and overall well-being of our team members is our priority. That’s why we offer support in the various components of our team’s well-being: physical, emotional, social, financial and spiritual. Our Total Rewards program includes competitive health plan options, with three consumer-driven health plans (CDHPs), a PPO plan and an HMO plan. Our team members enjoy a number of additional benefits, ranging from dental and eye care coverage to tuition assistance, family forming benefits, discounts to dozens of businesses and more. Employees classified as contingent status are not eligible for benefits.

Equal Employment Opportunity/Affirmative Action Employer

Equal Employment Opportunity / Affirmative Action Employer Henry Ford Health is

committed to the hiring, advancement and fair treatment of all individuals without regard to

race, color, creed, religion, age, sex, national origin, disability, veteran status, size, height,

weight, marital status, family status, gender identity, sexual orientation, and genetic information,

or any other protected status in accordance with applicable federal and state laws.