"Alerted.org

**Job Title:** Director of E-Commerce Operations

**Location:** Atlanta, GA (this is a hybrid role with 2-3 days/week in our offices)

**Reports To:** VP E-Commerce

**Employment Type:** Full-Time

Position Summary:

We are looking for a strategic and results-oriented **Director of E-Commerce Operations** to support the execution and optimization of our digital storefront. This leader will serve as the bridge between technology, operations, site merchandising, marketing, and business performance—owning the day-to-day operations of our e-commerce platform with a relentless focus on improving conversion, engagement, and customer satisfaction.

Key Responsibilities:

E-Commerce Strategy & Operations

+ Support development and execution of the e-commerce operations strategy to achieve revenue, profitability, operational efficiency, and customer satisfaction goals.

+ Oversee end-to-end operations, including site functionality, order fulfillment, inventory management, and customer service.

+ Drive omnichannel integration, ensuring seamless customer interactions across all digital touchpoints.

+ Monitor site performance and operational KPIs, leveraging data insights to optimize processes and drive growth

Digital Merchandising Management

+ Lead online product assortment strategy, optimizing mix, pricing, and placement for profitability and customer appeal.

+ Enhance site content, categorization, and search functionality to improve the customer journey.

+ Own and improve product detail page (PDP) strategy, including rich content, reviews, visual assets, and financing callouts.

Performance & CRO

+ Use analytics and behavioral insights to identify opportunities to improve site conversion rates and enhance profitability.

+ Track and report on KPIs such as conversion rate, bounce rate, engagement metrics, funnel progression, and digital application drop-offs.

+ Partner product teams to prioritize and implement optimizations that reduce friction in the shopping and application funnel.

Leadership and Collaboration

+ Partner with technology, marketing, supply chain, and store operations teams to align on goals and ensure seamless execution of enterprise priorities.

+ Stay ahead of e-commerce trends and technology to maintain a competitive edge, providing recommendations and analysis related to overall operational improvement.

+ Ensure e-commerce platforms (e.g., CMS, PIM, search engine, personalization tools) are optimized for usability, speed, and scale.

Qualifications:

+ Bachelor’s degree; MBA a plus.

+ 8–12+ years experience with at least 5 years in digital commerce-related roles

+ Proven success managing site operations or digital merchandising in a large retail environment.

+ Deep understanding of user experience principles, digital merchandising strategy, and conversion rate optimization (CRO).

+ Deeply collaborative and empathetic leadership style; strong analytical mindset and ability to turn data into actionable insights.

+ Additional preferred skills:

+ Familiarity with flexible purchasing models like rent-to-own

+ Experience with Commerce Cloud, Adobe, GA4, etc preferred.

+ Experience managing onsite search, product recommendation tools, and A/B testing platforms.

+ Background in high-SKU count environments with localized inventory and delivery variations.