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Job Description

We are seeking an enthusiastic and detail-oriented **Asset** **Specialist** who will be responsible for managing the organization, storage and distribution of global digital assets used in marketing. This role requires a detailed-oriented individual who can handle a large volume of assets, ensure they are easily accessible to the global teams and maintain consistency in taxonomy and tagging. The ideal candidate will have a strong understanding of digital asset management (DAM) systems, excellent communication skills, and experience in a global marketing environment.

KEY RESPONSIBILITIES:

+ Oversee the Digital Asset Management (DAM) system, ensuring all non-U.S. marketing content—including images, videos, graphics, and documents—is properly cataloged, tagged, and organized for easy access by internal GM teams and external partners.

+ Track and report on all asset coordination and distribution activities across global markets while ensuring timely fulfillment of global asset requests by agency partners.

+ Monitor asset usage and effectiveness across global markets. Provide insights to inform future asset creation and sharing strategies including formats, specs, and timelines to streamline fulfillment.

+ Partner with the Global Brand Strategy team to approve asset modification request and distribute digital assets to global partners across various channels, ensuring correct versions and formats are used.

+ Download and distribute data models to Global GM team members and partners

+ Manage global inquiries regarding current, in-progress, and future asset availability across GM and its partners.

+ Ensure all global assets meet brand standards and guidelines prior to storage and distribution, including review and approval of product and safety tagging and usage rights.

+ Collaborate with global content creators, designers, and other stakeholders to manage the lifecycle of digital assets from creation to archiving

+ Help develop and maintain specific global metadata standards for digital assets to improve searchability and organization within the DAM system

+ Continuously assess and improve asset management processes, including opportunities to simplify and streamline. Document best practices and standard operating procedures.

+ Collaborate with the Asset IQ team to monitor workflows and recommend process or system improvements that enhance efficiency and promote content reuse.

+ Provide training and guidance to global brand teams and partners on DAM system usage, asset location, and best practices for asset management. Develop onboarding materials or sessions for new market teams on asset systems and processes. Provide ongoing support and troubleshooting for asset-related tools.

Qualifications:

+ Bachelor’s degree

+ 2+ years of experience in digital asset management, content management, or a related role

+ Proficiency in digital asset management systems

+ Strong understanding of marketing processes and content production workflows

+ Excellent organizational skills and attention to detailStrong communication and collaboration skills

+ Ability to manage multiple projects and prioritize tasks effectively

+ Knowledge of metadata standards and best practices for asset management

GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc).

This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}.

This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate.

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us

We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.

Benefits Overview

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Non-Discrimination and Equal Employment Opportunities (U.S.)

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We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire (https://search-careers.gm.com/en/how-we-hire) .

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We are leading the change to make our world better, safer and more equitable for all through our actions and how we behave. Learn more about:

Our Company (https://search-careers.gm.com/en/working-at-gm/)

Our Culture

How we hire​​​​​​​ (https://search-careers.gm.com/en/how-we-hire/)

Our diverse team of employees bring their collective passion for engineering, technology and design to deliver on our vision of a world with Zero Crashes, Zero Emissions and Zero Congestion. We are looking for adventure-seekers and imaginative thought leaders to help us transform mobility.

Explore our global locations (https://search-careers.gm.com/en/locations/)

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The policy of General Motors is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity/expression or veteran status. Additionally, General Motors is committed to being an Equal Employment Opportunity Employer and offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us at [email protected] .In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.