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Lead & Strategize: Develop the overall social media strategy and oversee editorial planning, ensuring all content aligns with company values and product launch timelines.

Champion Influencers: Cultivate and manage high-level relationships with micro and macro influencers, ensuring their campaigns accurately showcase technical capabilities and product performance.

Optimize Performance: Analyze KPIs, translate performance data into actionable insights, and manage paid social media advertising (Meta, TikTok, Instagram, and others) to optimize content and maximize ROI.

Collaborate for Content: Partner with product and marketing teams to transform technical specifications into visually engaging social media narratives and campaigns that drive engagement and conversions.

Qualifications:

Minimum 3-5 years of professional experience in social media marketing.

Proven expertise in Influencer Management, including selecting appropriate partners, campaign management, and aligning content with brand goals.

Demonstrated experience managing multi-platform social media (Facebook, Instagram, TikTok, YouTube Shorts) and running paid ad campaigns on Meta and TikTok.

A strong portfolio demonstrating the ability to translate technical specifications/industry related topics and B2B product performance into professional, non-lifestyle content for audiences like contractors and trade professionals.

Proven experience in the industrial or professional tools/trade sector.

Advanced proficiency with social media analytics platforms to guide strategy.

JOBID: 102025-112988#LI-CELLA#LI-SA1#PLEqual Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact [email protected] offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility). This posting is open for thirty (30) days.