• Recruitment Marketing Digital Strategist

    Genesis Healthcare (Kennett Square, PA)


    Overview

     

    At Powerback, we're on a mission to improve lives. As the leader in physical, occupational, speech, and respiratory therapies, we help older adults stay active and thrive while providing essential therapy for children at home and in school.

     

    With over 38 years of trusted service, our reach spans skilled nursing centers, assisted and independent living facilities, outpatient clinics, and home-based care. We're proud to deliver personalized care exactly where and when it's needed most.

     

    Join an industry-leading team that restores hope and makes a lasting impact. If you're passionate about making a meaningful difference and want to be part of the future of rehabilitation and wellness, Powerback is the place for you.

     

    Why Powerback?

     

    + **Benefits** : We offer Medical, Dental, and Vision plans to Full-Time team members. We offer Dental and Vision to Part-Time team members.

    + **Paid Time Off:** We offer generous paid time off to Full-Time and Part-Time team members.

    + **Support for New Grads:** Our Powerback Clinical Mentorship Program kicks off on day one, helping you learn from the best in the field.

    + **Continuing Education:** Keep growing with free CEUs through Medbridge.

    + **H-1B Visa & Relocation Assistance:** We support Visa or Green Card sponsorships, plus our Journey Travel Program lets you work across the U.S. with the security of a full-time role.

    + **Perks at Powerback:** Enjoy exclusive discounts on Wireless/TV, Home/Auto/Renters and Pet Insurance, Childcare, Eldercare, and more. Earn rewards through our PowerZone Employee Recognition Program, and expand your expertise with our Clinicians in Action professional development program.

    Responsibilities

    The Recruitment Marketing Digital Strategist will be responsible for developing and executing digital marketing strategies that attract top talent to our organization. This role will collaborate closely with the talent acquisition team to create and implement campaigns that enhance our employer brand, drive candidate engagement, and optimize the recruitment process.

    RESPONSIBILITIES/ACCOUNTABILITIES:

    Strategy Development:

    Develops and executes comprehensive digital marketing strategies to support recruitment efforts.

     

    Analyzes industry trends, target audience behavior, and competitor activities to inform strategic decisions.

     

    Identifies key metrics and KPIs to measure the effectiveness of recruitment marketing campaigns.

    Campaign Management:

    Plans, creates, and manages digital marketing campaigns across various platforms, including social media, job boards, email, and the company’s career site.

     

    Ensures consistent messaging and branding across all recruitment marketing channels.

     

    Monitors and optimizes campaigns to improve performance and achieve recruitment goals.

    Content Creation:

    Collaborates with the content team to develop engaging and relevant content that attracts and retains candidates.

     

    Creates and manages a content calendar aligned with recruitment goals and seasonal hiring needs.

     

    Produces multimedia content (videos, infographics, blog posts, etc.) that highlights the company’s culture, values, and job opportunities.

    Social Media/Job Board Management:

    Manages and grows the company’s social media and job board presence on platforms like LinkedIn, Facebook, Instagram, Glassdoor and Indeed.

     

    Engages with potential candidates through social media channels and builds relationships with online communities.

     

    Monitors social media trends and leverages them to enhance recruitment efforts.

    SEO & SEM:

    Optimizes the company’s career site and job postings for search engines to increase visibility and organic traffic.

     

    Manages pay-per-click (PPC) campaigns on platforms like Google Ads and social media to attract qualified candidates.

     

    Tracks and reports on SEO and SEM performance, making adjustments as needed to improve results.

    Analytics & Reporting:

    Uses analytics tools to track and analyze the performance of recruitment marketing campaigns.

     

    Provides regular reports to stakeholders, highlighting key insights and recommendations for improvement.

     

    Utilizes data-driven insights to refine strategies and enhance the candidate experience.

    Employer Branding:

    Works with the Talent Acquisition and marketing teams to strengthen and promote the company’s employer brand.

     

    Creates and shares employee testimonials, success stories, and other content that showcases the company’s culture and work environment.

     

    Ensures the company’s employer brand is effectively communicated across all digital platforms.

    Qualifications

    Bachelor’s degree in Marketing, Communications or a related field.

     

    3-5 years of experience in digital marketing, recruitment marketing, or employer branding.

     

    Posted Salary Range

     

    USD $50,000.00 - USD $60,000.00 /Yr.

     

    Genesis HealthCare, Inc. and all affiliated entities (collectively “Genesis”) has a strong commitment to diversity that is fully supported and practiced by our officers and leadership team. Genesis provides equal employment opportunities to all employees and applicants for employment without regard to actual or perceived race, color, religion, gender, gender expression, gender identity, sex, sexual orientation, HIV status, national origin, age, disability, marital status, pregnancy, ancestry, citizenship, genetic information, amnesty, military status or status as protected veterans, or any other legally protected characteristic. Genesis is an Affirmative Action and Equal Opportunity Employer and our goal is to foster an inclusive and accessible workplace free from discrimination and harassment where everyone has equal opportunities to succeed.