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Requisition: 202500338S

Occupational Category (Staff Positions Only): Professional

Hiring Salary: Monthly-Staff

Department: Enrollment Marketing & Communications

General Requirements:

Bachelor’s degree in related field. Five years of experience in higher education, experience working with higher education tools and technology such as student information systems, communication tools, or customer relationship management ( CRM ) tools or a related field. A combination of education, experience, and training that would produce the required knowledge and abilities could be considered.

Nature & Purpose of Position/Usual Duties:

Plans, organizes, and directs the day-to-day operations of one or more programs within the Strategic Enrollment & Innovation division. Performs highly complex managerial work providing direction and guidance in strategic operations and planning in the department.

Primary Responsibilities (Staff Positions Only):

Collaborates with Enrollment teams to create targeted and personalized campaigns within the university’s CRM and its integrated marketing platform, ensuring alignment with recruitment and retention goals that support the strategic plan. Oversees and works with a CRM team to develop and implement training and support for all CRM and communication platforms used by Enrollment teams. Monitors and troubleshoots issues with platforms and works with IT or external vendors as needed for resolution. Partners with Enrollment, marketing, and IT teams to ensure CRM strategies align with institutional goals. Maintains knowledge of upgrades and changes to features and functionalities of CRM and communication/marketing platforms. Develops goals, objectives, schedules, and priorities for the CRM team and actively leads the team to achieve stated goals. Develops, implements, enforces, and evaluates policies and procedures and oversees compliance. Directs and evaluates staff and activities focusing on continuous process improvement; makes recommendations to improve operations. Oversees the preparation of CRM and marketing/communication campaign productivity reports and studies. Develops and reviews budget expenditures as needed. Makes decisions independently under the authority of direct leadership. Works collaboratively to implement technology and best practices, train and mentor staff, track and report on key performance indicators (KPIs), and provide support in implementing best practices to meet campus priorities. Performs other related duties as assigned.