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Strategic Referral Management Executive

New York, New York;Boston, Massachusetts

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Job Description:

Merrill Wealth Management is a leading provider of comprehensive wealth management and investment products and services for individuals, companies, and institutions. Merrill Wealth Management is one of the largest businesses of its kind in the world specializing in goals-based wealth management, including planning for retirement, education, legacy, and other life goals through investment advice and guidance.

Merrill’s Financial Advisors and Wealth Management Client Associates help clients pursue the life they envision through a personal relationship with their advisory team committed to their needs. We believe trust comes from transparency. Our trusted advisory teams are equipped with access to the investment insights of Merrill coupled with the banking convenience of Bank of America.

Merrill is committed to an in-office culture with specific requirements for office-based attendance and which allows for an appropriate level of flexibility for our teammates and businesses based on role-specific considerations.

At Merrill, we empower you to bring your whole self to work. We value diversity in our thoughts, business, and within our employees and clients. Our Wealth Management team represents an array of different backgrounds and bring their unique perspectives, ideas and experiences, helping to create a work community that is culture driven, resilient, results focused and effective.

Job Description:

This job is responsible for leading the development and execution of strategic initiatives and/or processes aligned to the bank's priorities within a functional area and/or business. Key responsibilities include defining, developing, executing, monitoring, and/or refining strategic initiatives and/or processes including management of strategic reviews by senior leadership in close collaboration with key stakeholders and internal partners.

The Strategic Referral Management Executive is responsible for designing, executing, and managing Merrill’s referral and lead generation strategy, leveraging the enterprise’s broad client reach. This senior executive will maximize our enterprise-wide referral flows, deepen collaboration with partners across the bank, and ensure sustainable client growth in alignment with the bank’s strategic objectives.

The executive will manage referral programs ensuring appropriate incentives, develop key performance metrics, envision and implement an operating model to maximize referral wins to/from Merrill.

The role requires a proven leader in business development within financial services, with experience leveraging large-scale networks, strategic partnerships, and cross-business synergies to deliver measurable increases in net new households and new money (NNM).

Responsibilities:

+ Oversees the process for building and/or executing business initiatives and/or processes, while partnering with stakeholders and partners

+ Solves complex problems and delivers on business initiatives and processes by applying subject matter expertise and technical knowledge of the business

+ Engages with key stakeholders, partners, and business leadership to deliver on business objectives, while providing updates on strategic business initiatives

+ Approves and oversees the development of strategic and tactical plans to drive progress towards business goals and objectives

Strategic Leadership & Growth

+ Develop and oversee the referral and lead generation strategy in alignment with Merrill wealth management and Bank of America’s priorities.

+ Strengthen partnership with groups across the bank including Consumer, Workplace Benefits, Business Banking, Commercial Banking, Global Markets and the Corporate and Investment Bank, to identify and convert cross-business client opportunities.

+ Serve as executive sponsor for key acquisition initiatives, ensuring strong governance, regulatory compliance, and risk management.

+ Manage and oversee referral programs meant to drive responsible growth and capitalize on the bank’s wide ranging client relationships.

Referral Network Development

+ Lead enterprise referral programs that connect wealth management with internal business units.

+ Create structured programs to reward and recognize internal teams for successful referral activity.

Business Impact & Revenue Generation

+ Drive consistent growth in qualified leads, pipeline conversion, and AUM inflows.

+ Partner with regional market leaders and wealth advisors to ensure seamless onboarding of referred clients.

+ Monitor and report on referral KPIs, including referral volumes, conversion rates, and NNM impact at executive committee level.

Team & Organizational Leadership

+ Lead a team of referral specialists, partnership managers, and business development professionals.

+ Provide strategic guidance and tools to relationship managers to enhance referral effectiveness.

+ Foster a high-performance culture emphasizing accountability, collaboration, and client impact.

Analytics, Reporting & Governance

+ Oversee enterprise Client Relationship Management (CRM) and pipeline reporting for referrals, ensuring transparency and accuracy.

+ Track ROI of referral channels and optimize resource allocation accordingly.

+ Ensure adherence

Managerial Responsibilities:

This position may also have responsibilities for managing associates. At Bank of America, all managers at this level demonstrate the following responsibilities, in addition to those specific to the role, listed above.

+ Opportunity & Inclusion Champion: Breaks down barriers to create a more inclusive environment that supports company Great Place to Work goals.

+ Manager of Process & Data: Challenges end-to-end process efficiency and effectiveness, champion data driven decision-making and removes obstacles to optimize operations.

+ Enterprise Advocate & Communicator: Contributes to enterprise strategy and influence messaging to connect team contributions to business purpose, results, and success.

+ Risk Manager: Inspects and challenges risk controls, governance and culture to ensure the timely identification, escalation, debate and remediation of risk across the organization.

+ People Manager & Coach: Coaches to sustain and elevates organizational performance while differentiating to ensure pay for performance.

+ Financial Steward: Efficiently allocates and manages resources across the organization to drive short and long term profitability.

+ Enterprise Talent Leader: Inspects and manages the health of the bench to ensure succession for the organization, while supporting enterprise talent needs.

+ Driver of Business Outcomes: Mobilizes organizational resources to deliver the full range of the bank’s capabilities to meet client needs and to gain competitive advantage.

Required Qualifications:

+ 15+ years of leadership experience in wealth management, private banking, or financial services.

+ Demonstrated success managing large-scale referral or client acquisition programs at a global financial institution.

+ Strong executive presence with the ability to influence senior stakeholders across multiple business lines.

+ Proven track record of building referral networks with measurable revenue outcomes.

+ Deep understanding of UHNW/HNW client segments, private banking products, and global regulatory frameworks.

+ Exceptional leadership, communication, and cross-functional collaboration skills.

Desired Qualifications:

+ Enterprise Leadership: Ability to drive initiatives across multiple divisions and geographies.

+ Growth Mindset: Focused on building scalable client acquisition engines.

+ Relationship Management: Strong Center of Influence (COI) and professional network connectivity.

+ Data-Driven Execution: Uses analytics to optimize decision-making and strategy.

+ Change Leadership: Skilled at driving adoption of new programs in a large, matrixed organization.

Skills:

+ Business Acumen

+ Coaching

+ Critical Thinking

+ Result Orientation

+ Strategic Thinking

+ Analytical Thinking

+ Collaboration

+ Customer and Client Focus

+ Influence

+ Stakeholder Management

+ Adaptability

+ Innovative Thinking

+ Oral Communications

+ Planning

+ Prioritization

_It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil ​liability.​_

Shift:

1st shift (United States of America)

Hours Per Week:

40

Bank of America and its affiliates consider for employment and hire qualified candidates without regard to race, religious creed, religion, color, sex, sexual orientation, genetic information, gender, gender identity, gender expression, age, national origin, ancestry, citizenship, protected veteran or disability status or any factor prohibited by law, and as such affirms in policy and practice to support and promote the concept of equal employment opportunity, in accordance with all applicable federal, state, provincial and municipal laws. The company also prohibits discrimination on other bases such as medical condition, marital status or any other factor that is irrelevant to the performance of our teammates.

To view the "Know your Rights" poster, CLICK HERE (https://www.eeoc.gov/sites/default/files/2023-06/22-088\_EEOC\_KnowYourRights6.12.pdf) .

View the LA County Fair Chance Ordinance (https://dcba.lacounty.gov/wp-content/uploads/2024/08/FCOE-Official-Notice-Eng-Final-8.30.2024.pdf) .

Bank of America aims to create a workplace free from the dangers and resulting consequences of illegal and illicit drug use and alcohol abuse. Our Drug-Free Workplace and Alcohol Policy (“Policy”) establishes requirements to prevent the presence or use of illegal or illicit drugs or unauthorized alcohol on Bank of America premises and to provide a safe work environment.

Bank of America is committed to an in-office culture with specific requirements for office-based attendance and which allows for an appropriate level of flexibility for our teammates and businesses based on role-specific considerations. Should you be offered a role with Bank of America, your hiring manager will provide you with information on the in-office expectations associated with your role. These expectations are subject to change at any time and at the sole discretion of the Company. To the extent you have a disability or sincerely held religious belief for which you believe you need a reasonable accommodation from this requirement, you must seek an accommodation through the Bank’s required accommodation request process before your first day of work.

This communication provides information about certain Bank of America benefits. Receipt of this document does not automatically entitle you to benefits offered by Bank of America. Every effort has been made to ensure the accuracy of this communication. However, if there are discrepancies between this communication and the official plan documents, the plan documents will always govern. Bank of America retains the discretion to interpret the terms or language used in any of its communications according to the provisions contained in the plan documents. Bank of America also reserves the right to amend or terminate any benefit plan in its sole discretion at any time for any reason.