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Web Content Specialist
- University of Utah (Salt Lake City, UT)
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Details
**Open Date** 11/04/2025
**Requisition Number** PRN43501B
**Job Title** Search Engine Optimization Specialists
**Working Title** Web Content Specialist
**Career Progression Track** P00
**Track Level** P1 - Entry Level Pro
**FLSA Code** Professional
**Patient Sensitive Job Code?** No
**Standard Hours per Week** 40
**Full Time or Part Time?** Full Time
**Shift** Day
Work Schedule Summary
Hybrid (1-2 in-office days/week)
**VP Area** U of U Health - Academics
**Department** 01442 - Web and Interactive Marketing
**Location** Campus
**City** Salt Lake City, UT
**Type of Recruitment** External Posting
**Pay Rate Range** $46,000-$51,000
**Close Date** 02/04/2026
Priority Review Date (Note - Posting may close at any time)
Job Summary
University of Utah Health is seeking a motivated **Web Content Specialist** to join our Digital Experience team. This is an excellent opportunity for an early-career professional who loves writing, editing, and shaping meaningful digital content that helps patients and communities find the care and information they need.
You’ll help maintain and improve web content across all University of Utah Health websites to ensure it follows brand standards, accessibility guidelines, and SEO best practices. This role blends creativity with technical know-how and is ideal for someone eager to learn and grow in a collaborative environment.
Please include a resume and cover letter describing why you are an excellent fit for this position and how your experience will contribute to the success of our Digital Experience team.
Why Join Us
At University of Utah Health, you’ll be part of a mission-driven team that improves lives through accessible, high-quality care and information. You’ll gain hands-on experience with enterprise-scale digital systems, work with experienced content and marketing professionals, and develop skills that will advance your career in digital communications.
Learn more about the great benefits of working for University of Utah: benefits.utah.edu
Responsibilities
Search Engine Optimization Specialist, I
+ Build and update webpages using our enterprise-level content management system ( CMS ).
+ Write, edit, and optimize content in partnership with clinical stakeholders, marketing specialists, and freelance writers.
+ Ensure web content follows our brand and style guide as well as SEO and ADA accessibility best practices.
+ Conduct keyword research and content audits to recommend improvements.
+ Edit and update provider and location listings, fix broken links, and manage digital assets like images.
+ Collaborate with the Content Team and the Digital Experience Team including UX designers, SEO analysts, and marketing strategists to improve user experience and content quality.
+ Help monitor web analytics, SEO , and page performance to identify optimization opportunities.
+ Provide search result reports, identify solutions, and recommend best practices to improve search ranking, including web content, keyword target lists, page layout, design, linking, and overall site structure.
+ Participate in editorial processes that maintain consistency across our digital properties.
+ Represents the web content team where necessary at meetings or presentations.
Minimum Qualifications
Department may hire employee at one of the following job levels:
**EQUIVALENCY STATEMENT :** 1 year of higher education can be substituted for 1 year of directly related work experience (Example: bachelor’s degree = 4 years of directly related work experience).
**Search Engine Optimization Specialist, I:** Requires a bachelor’s (or equivalency) + 2 years of directly related work experience or a master’s (or equivalency) degree.
+ Strong writing and editing foundation with excellent grammar and attention to detail.
+ Interest or introductory knowledge in Search Engine Optimization ( SEO ), web content strategy, and web accessibility.
+ Familiarity with content management systems (Drupal, WordPress, or similar).
+ Introductory knowledge of HTML and digital publishing workflows.
+ Ability to manage multiple projects and meet deadlines in a collaborative team environment.
Preferences
+ Experience writing for the web with a focus on clarity, accuracy, and user engagement.
+ Knowledge of health literacy and plain language best practices.
+ Curiosity and initiative to learn new tools, trends, and digital strategies.
**Type** Benefited Staff
Special Instructions Summary
Additional Information
_The University of Utah values candidates who have experience working in settings with students from diverse backgrounds and possess a strong commitment to improving access to higher education for historically underrepresented students._
_Individuals from historically underrepresented groups, such as minorities, women, qualified persons with disabilities and protected veterans are encouraged to apply. Veterans’ preference is extended to qualified applicants, upon request and consistent with University policy and Utah state law. Upon request, reasonable accommodations in the application process will be provided to individuals with disabilities._
_The University of Utah is an Affirmative Action/Equal Opportunity employer and does not discriminate based upon race, ethnicity, color, religion, national origin, age, disability, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, pregnancy-related conditions, genetic information, or protected veteran’s status. The University does not discriminate on the basis of sex in the education program or activity that it operates, as required by Title IX and 34 CFR part 106. The requirement not to discriminate in education programs or activities extends to admission and employment. Inquiries about the application of Title IX and its regulations may be referred to the Title IX Coordinator, to the Department of Education, Office for Civil Rights, or both._
_To request a reasonable accommodation for a disability or if you or someone you know has experienced discrimination or sexual misconduct including sexual harassment, you may contact the Director/Title IX Coordinator in the Office of Equal Opportunity and Affirmative Action:_
_Director/ Title IX Coordinator_
_Office of Equal Opportunity and Affirmative Action ( OEO /AA)_
_383 University Street, Level 1 OEO Suite_
_Salt Lake City, UT 84112_
_801-581-8365_
_Online reports may be submitted at_ **oeo.utah.edu**
_For more information:_
https://www.utah.edu/nondiscrimination/
_To inquire about this posting, email:_
_or call 801-581-2300._
_The University is a participating employer with Utah Retirement Systems (“URS”). Eligible new hires with prior URS service, may elect to enroll in URS if they make the election before they become eligible for retirement (usually the first day of work). Contact Human Resources at (801) 581-7447 for information. Individuals who previously retired and are receiving monthly retirement benefits from URS are subject to URS’ post-retirement rules and restrictions. Please contact Utah Retirement Systems at (801) 366-7770 or (800) 695-4877 or University Human Resource Management at (801) 581-7447 if you have questions regarding the post-retirement rules._
_This position may require the successful completion of a criminal background check and/or drug screen._
_https://safety.utah.edu/safetyreport This report includes statistics about criminal offenses, hate crimes, arrests and referrals for disciplinary action, and Violence Against Women Act offenses. They also provide information about safety and security-related services offered by the University of Utah. A paper copy can be obtained by request at the Department of Public Safety located at 1658 East 500 South._
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